Snow Software is looking for a Senior Global Marketing Automation Manager to implement and monitor automated campaign activities in Marketo, from large scale product launches, international demand generation campaigns, customer and partner communications, to day to day tactical activities to capitalize on short term opportunities. The right person for us knows the importance of detail, and has great project management and communication skills and will also be responsible for integrating and managing third party marketing technologies (i.e., Path Factory, Go-To-Webinar, Madison Logic) as business demands arise.
* Responsible for our Marketo automation engine, as well as all system integrations with Marketo such as SFDC
* Project manage, set up, execute and monitor campaigns in Marketo
* Implement, measure, report on and optimize the performance and effectiveness of marketing programs.
* Ensure marketing campaign information is accurate and visible to sales and marketing
* Drive marketing automation best practices within Snow's marketing team, including mobile and Web optimization