Head of Organic Growth

Employer
carwow
Location
Lambeth, UK
Salary
Competitive
Closing date
29 Sep 2020

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Sector
Marketing & PR
Contract Type
Permanent
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DescriptionWe're looking for a Head of Organic Growth to join our Growth team working on a fully remote basis until the New YearAbout carwowBuying a car is the 2nd biggest financial decision people make after buying a house, and it's an incredibly complex one. Consumers face many challenges in the process: from choosing the right car to buy, to making sure they're getting a good deal - here at carwow we aim to fix them all.From an attic to the 6th fastest growing company in Europe in 2018; carwow is an online marketplace making car buying better for everyone. Car buying is one of the last areas to be revolutionised by the internet - here at carwow we're leading the online revolution. Already we've improved car buying for 200,000+ people who have bought £5 billion+ worth of cars with our help.We're a highly driven (excuse the pun), energetic scale-up with a team of 200+ based in London, Munich and Madrid. We're backed by some of Europe's leading VCs & car manufacturer Daimler (Mercedes-Benz) with over £55m of total funding raised.We're constantly asking ourselves how we can make car buying better, so if you're curious, motivated, and want to help us change the future of our industry, get in touch. It's the chance to be at the very start of something huge.The roleAs Head of Organic Growth you will report to the Chief Growth Officer and play a critical role in helping people discover carwow through search engines and YouTube across multiple markets, domains and languages. You will drive organic acquisition strategies and collaborate with teams across the company to see them through to implementation.You believe strategy is as much about deciding what not to do as what to do, and are comfortable making tradeoffs in alignment with the broader company roadmap and goals. You thrive not only on creating exponential growth, but on building world class growth teams, and look forward to the challenge of doing so at carwow.Responsibilities Define the SEO goals, strategy and approach across all of carwow's domains and build out the teams and processes to execute on them.Work alongside the Product, Dev and Design teams to ensure best on-site optimisation practices are held and maintained. Lead off-site optimisation strategy and execution.Work alongside carwow's editorial team to establish an organic content marketing strategy, oversee execution and results, assure best practices are met for search and video, and opportunities are identified and seized. Collaborate with the wider marketing and data team to unblock dependencies, understand unique market dynamics, and uncover new insights and opportunities.Identify and execute on innovative organic growth opportunities.Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learnt and growth opportunities capitalised. Stay abreast of organic growth industry trends and best practices in Search and YouTube.RequirementsExperience as an Organic Growth leader who has successfully delivered strong growth results across multiple countries & domains, ideally in a large-scale B2C environment. A full stack SEO, with strong understanding of on-site and off-site SEO practices and the ability to separate the most effective strategies from the noise.Track record of scaling and developing large, high-performing and happy teams to achieve challenging targets.You possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.Excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your team, stakeholders and the wider organization.An energy giver with a positive outlook and excellent interpersonal skills, with the ability to influence your peers and senior leaders across all company functions.A love of thinking outside the box and developing innovative solutions.Experience with leading organic growth of high volume youtube channels - a plusBenefitsA competitive salary Equity in the company (share options)25 days holiday, plus bank holidays and Christmas EveHealth: Private medical health insurance, subsidised gym membership, free access to Sanctus mental-health coaching sessionsFinancial: Private pension scheme, salary sacrifice benefits (i.e. cycle to work), Travel LoanOffice: A dog-friendly office in Victoria to take advantage of in the New Year (let Mat Watson take you for a spin around our office here) with remote working optionsSocial: Company wide collaboration such as bi-weekly product demos, coffee with the exec sessions, culture club, social events (currently virtual)At carwow, we appreciate the value that comes from having diverse employees. Whether that be diversity of age, disability, sex, gender, sexuality, pregnancy, race or religion, we strive to create a team where anybody can thrive. We strongly believe a varied workforce creates a more innovative company with a broader perspective. Wherever you're from, whatever you believe, all we ask is that you have drive and share our company values (you can view them here).Job SummaryID: 63023BDC27Department: ["- Growth"]Type: full time
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