Digital Content Marketing Executive

Employer
Lloyd Recruitment East Grinstead
Location
London, UK
Salary
Competitive
Closing date
8 Oct 2020

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Sector
Marketing & PR
Contract Type
Permanent
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Lloyd Recruitment Services are pleased to be working with a growing and reputable organisation who due to ongoing success and development of the business are currently looking to recruit a Digital Content Marketing Executive to join their team
You'll be joining at an exciting stage for this fast-growing business as it expands in the UK and begins to scale internationally.
You'll be part of an optimistic team with a 'can do' approach, that is passionate about making a difference and committed to collaborating, constantly improving and striving to be at the forefront of what they do
Description:
We are looking for a Digital Content Marketing Executive to support the Head of Marketing, Marketing Manager, and working alongside the Marketing Executive in delivering the marketing strategy and plan
Key Responsibilities:
* Support and maintain a comprehensive content plan in line with business goals and marketing strategy, across all our channels (incl. Blogs, case studies, newsletters, videos, social media, digital campaigns, podcasts, events and webinars)
* Source and co-ordinate suitable external content providers. Build and maintain relationships with new and existing external content partners, in line with the content plan
* Research, recommend and develop the re-use of marketing collateral across multiple media
* Review material and identify core facts/content for use across multiple outputs
* Identify opportunities for new initiatives, campaigns, propositions or messaging and make recommendations for approval
* Research, shape and plan campaigns for testing new propositions
* Write Award submissions
* Structure storyboards and scripts for videos
* Support Management Team in exposure as thought leaders
* Support Head of Marketing with product roadmap for content marketing
* Support external PR Agency with content for opportunities with media
Skills and Knowledge - Essential
* A great B2B content writer - able to produce appealing and engaging content for the reader/viewer/listener, which is grammatically correct and of a very high standard
* Outstanding ability to take great copy and convert for using across a variety of digital platforms
* Understanding of SEO and content marketing
* Knowledge of marketing, communications, digital and social channels
* Proficient use of Word, Excel and PowerPoint, plus have the ability to quickly learn / adopt new technology
* Well organised and able to shape plans from brief outlines
* Able to quickly understand the products and services of the business and be willing to learn more about our market
* Ability to understand the bigger picture and support meaningful plans which align with the wider goals
Skills and Knowledge - Desirable
* Strong analytical skills
* Able to manage multiple priorities and demands, in a fast-paced environment with a hugely variable timetable
* Great relationship builder, influencer and collaborator
* Competency in the use of WordPress is an advantage
* Competency in Adobe Creative Cloud (in particular InDesign and PhotoShop) is an advantage
* Understanding of B2B2C and how to engage with an individual to encourage action
Experience
* Minimum One years-experience in a marketing role
* It is desirable that you come from an editorial or copywriting background in the form of either PR, internal communications or journalism
* Experience in digital content writing is essential
NB|: This is a full-time position (4 days considered), working remotely with weekly team meetings in central London expected to resume in early 2021.
Salary of £24K - £28K DOE
Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates
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