Digital Executive

The Portfolio Group
London, UK
Closing date
3 Oct 2020

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Marketing & PR
Contract Type
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About Croner Taxwise

A market leader in Fee Protection Insurance and a subsidiary of the Peninsula Business Group, Croner Taxwise employs 102 staff based at our prestigious offices in Hinckley. We deliver this specialist insurance to clients through a channel of over 4000 Accountants in the UK, many of whom rely on us to promote the Schemes to their clients.

About Croner-i
Croner-i are the leaders in industry information services and a sister company of Croner Taxwise. Based in Blackfriars, the marketing functions of both companies work closely together to drive growth for all related brands and products.

The Role

We are seeking to recruit a Digital Executive to join our Marketing Team in our Blackfriars office. A pivotal role, you will be responsible for working directly with the Croner Taxwise accountancy channel acting as the key point of contact for accountants to help them coordinate the marketing of our product to their clients. You will proactively support them in issuing their own marketing initiatives assisting them with mailings, e-mails, social media and our microsites. In addition, supporting our field sales team in preparing bespoke tender documents. Maintain a strong relationship with the Croner-i product team and our advice team to communicate trends and relevant news to our accountancy clients.

The role is not limited to the above duties and the successful candidate will have the opportunity to expand their influence by getting involved in projects and initiatives across our brands as their capabilities permit. We provide a supportive and progressive culture that rewards ambition and the right work ethic with the opportunities to develop your career

Key Requirements

Email marketing (using Mailchimp)
Weekly articles
Internal newsletters / events
Upskilling on marketing automation (Marketo)
Contributing to social media channels for both our business and to assist our accountancy clients (Facebook, LinkedIn and Twitter)
Content creation
Researching content to share on social media
Writing social media snippets
Designing infographics and social media posts
Graphic Design (using Adobe CS: InDesign and Photoshop, and Illustrator ideally)
Leaflets, brochures, tender packs etc.
Video editing is a strong bonus (as is experience with Adobe Premier)
Managing Feefo and online reviews - brand/reputation management on key sites
Supporting internal functions with ad hoc work
Drafting comms ad hoc when not supplied by copy/stakeholders
Running promotion campaigns for consultancy and advice teams
Creating marketing collateral/material for the sales team
Specific design work for high value clients / sister company projects
Collaborating with the senior managers and marketing teams across the Group
Assist with events (including our internal sales conferences, webinars and virtual or live prospect events)
Working with external partners on cross marketing campaignsSkills and Experience

Proficiency in graphic design (Adobe, InDesign and Photoshop, Premier would be ideal).
Experience in digital marketing including copy/proofing comms.
The ability to liaise with clients and internal stakeholders at all levels.
Experience of working with mailchimp or similar client e-mail package.
Understanding of B2B marketing (professional services experience a bonus)
Event management/coordination experience a plusPersonal Attributes

This is quite an autonomous role, therefore a motivated hard working, self-starter with the ability to see all tasks through to delivery is essential.
High levels of attention to detail, process-driven with strong organisational skills.
Confident, enthusiastic person looking for an exciting challenge who enjoys talking to clients and building strong relationships.
Methodical, meticulous, organised and naturally ambitious
Enjoys working in a busy environment to meet deadlines.
Ability to self-manage whilst also working closely within a team

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