Ecommerce Trading Executive

Employer
Brompton Bicycle
Location
Greenford, UK
Salary
Competitive
Closing date
8 Oct 2020

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Sector
Technology & New Media
Contract Type
Permanent
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JOIN BROMPTON BICYCLE IN CREATING URBAN FREEDOM FOR HAPPIER LIVES!
Our purpose is to change the way people live in cities. By providing the means to commute or explore with a bike that you can take anywhere and store anywhere, we can make cities happier places to live. We want to increase people's freedom, improve their health and reduce society's impact on the environment. We make more than just a bicycle, and we are more than just a bicycle company.
We continue to make the Brompton in West London, where we started in 1975. Brompton now offers 16.5 million combinations on the bike, every one of which is still made by hand in London. It is now estimated that there are over 80,000 Brompton bikes in London. Three-time winner of the Queen's Award for Enterprise, the company sells over 45,000 bikes in 44 countries around the world every year. Sales have been growing at a fast rate with the help of Brompton Junction retail stores in London, Barcelona, Munich, Beijing, Milan, Hamburg, Shanghai, Chengdu, Amsterdam, Tokyo and Kobe and we don't plan on stopping there.

To maximise the commercial performance of Brompton ecommerce sales across international markets to help deliver Bromptons ambition for Ecommerce to grow from 5% today to 20% by 2024 as part an omni channel customer experience that will, along with product innovation, be a leading driver of growing total company revenue from £42m today to £90m by 2024.



Background

In the past 18 months we have made progress in developing our ecommerce business, with the launch of Click+Collect for our bikes in the UK and the expansion of our sales of parts and accessories to more international markets. However, ecommerce is still in its infancy at only 5% of our sales, and an external review has highlighted that in order to achieve our ecommerce and omni channel goals, we need to significantly enhance our ecommerce processes, systems, data and talent to create a scale-able ecommerce platform and business which is integrated into an omni channel experience.

Until very recently ecommerce sat under Customer Experience but in order to appropriately scale, it has been decided to separate the two functions and create a dedicated Ecommerce team. A new Head of Ecommerce and Ecommerce Trading Manager have already been appointed and over the next 12 months it has be decided to build capability and demonstrate our growth potential by focusing on our strategic markets - the UK, USA, Singapore and Europe.



Measures of success
  • Annual ecommerce revenue and profit targets
  • Onsite e-commerce targets such as conversion rate, bounce rate, add to basket etc
  • Quality of ecommerce forecasting and planning
  • Quality of ecommerce customer experience
  • This role reports into the Ecommerce Trading Manager, who reports into the Head of Ecommerce.



Position in the organisation
  • This role reports into the Ecommerce Trading Manager, who reports into the Head of Ecommerce.



Accountabilities
  • Maintaining Global Trading Plans across the UK, USA, Europe and Singapore ensuring accuracy at all times
  • Using Google Analytics to highlight potential issues and opportunities on the website
  • Maintaining and ensuring best available range of stocked bikes always available
  • Assist with new product selection and set up in the accessories range
  • Assisting with Daily, Weekly and Monthly reporting for Ecommerce meetings and wider reports for the business
  • Supporting with acquisition strategy (implementation done through an agency) across PPC, Paid Social, Organic and Affiliates.
  • Day to Day trading responsibility of the Singapore website, processing orders and liaising with teams in China and Singapore and working with Marketing to ensure traffic and revenue continues to grow in this territory.
  • Own the creation of the Ecommerce Email strategy alongside the CRM Manager.
  • Assist with briefing creative team for assets for paid media and email
  • Assisting with plans for opening Ecommerce capabilities in new territories
  • Day to day Ecommerce contact for the operations team ensuring processes are running smoothly and highlight any issues or improvements that can be made
  • Admin support when required (Invoicing, PO's, Dealer Credits, Order processing)
Job requirements
Candidate Profile

The Ecommerce Trading Executive will need to be commercial, analytical and sales-driven with experience of Ecommerce for a premium branded product.

They will understand the challenges involved in an ecommerce function and have the confidence and knowledge to execute tasks independently with support from the wider.

It is essential they appreciate the value of becoming a truly omnichannel business and will be able to work collaboratively across functions to deliver a seamless omni channel experience for our customers. They therefore need to be a team player with strong interpersonal skills and a desire to proactively develop relationships across the business.

They will be self-motivated and prepared to be hands-on, action orientated and energised by the opportunity to work with a growing business. The candidate will be excited by the potential of being a Brompton brand ambassador.



Essential Experience:
  • Minimum 2/3 years experience working within omnichannel or a pureplay ecommerce business
  • Minimum 1 year of being an ecommerce trading assistant or other similar roles
  • Experience of working for a premium consumer product business



Essential Skills
  • Proven ecommerce experience
  • Detailed knowledge of e-commerce analytics tools such as Google Analytics, Google Ads
  • Knowledge of 3rd party UX tools such as, Google optimize used to drive better on-site customer experience
  • High commercial acumen
  • Ability to work independently to tight deadlines as well as with in a fast paced team
  • Strong communication and influencing skills
  • Problem solving
  • Ability to deliver and learn

Qualifications
  • High calibre graduate
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