Gigaclear is a fast growing, game changing builder and provider of pure fibre broadband services to residential customers and businesses in England. We have an ambition to make a significant difference to the broadband landscape in rural England and improve our customers lives through the provision of world class broadband services.
The marketing team are integral to the organisation's overall success by managing how we engage with our audiences, when and through which channels. Led by a Head of Marketing and Communications, the priority of the team is focussed on acquisition of leads and prospects through a multi-channel marketing approach. The team are proactively growing and developing the Gigaclear brand positioning within the telecoms industry while creating communities that love us.
Purpose of the job
As the Community Engagement Manager for the Central and North-Central regions, you will coordinate and lead on the region-specific marketing, communications and stakeholder engagement strategy across our Oxfordshire, Buckinghamshire and Northamptonshire projects areas.
Reporting to the Community Marketing Communications Manager, the role is focused stakeholder management - building strong rapport with both central and local Government representatives (such as local MPs, District & County Councils) to ensure an effective working relationship during Gigaclear's civil engineering projects to bring ultrafast full fibre broadband to rural communities - while also engaging with the communities through the Parish Councils, local business associations and influencers.
As the Community Engagement Manager will also create and implement a marketing communications plan, in line with the overall marketing communications plan set out centrally, while making it attuned to the needs of the region and adaptive to the evolving regional network build programme. You will aim to deliver an accurate, timely and relevant stream of customer communications throughout the network build programme phases, in order to manage expectations, build brand awareness and encourage brand advocacy - ultimately helping to create communities that love us.
Key Accountability & Responsibilities
Work proactively with the build teams to ensure that communications to residents within our build areas are being sent at the right time, to the right people and via the appropriate channels
Be a point of liaison for community contacts to assist the Project delivery team with network build phases (e.g. facilitating, but not negotiating wayleaves with landowners)
Assist the Project delivery team to quickly resolve potential issues that may arise as the build proceeds
Use local knowledge and relationships to identify local PR opportunities to promote Gigaclear network build process and liaise with the PR Executive to realise these
Work closely with the central marketing team to ensure close alignment of messaging and activity to positively impact the customer acquisition process.
Manage a communication plan of activity in the local build communities
Be responsible for stakeholder engagement and management
Support the planning and execution of events and initiatives (with the Central Marketing team) to increase brand awareness and engagement.
Work proactively and professionally within the region and ensure constant and constructive collaboration with the central Marketing team
Knowledge & Skills
Ability to organise, plan and manage their own time is essential
Ability to work independently and within a wider team
Understanding of the build process/engineering project delivery and the impact on local communities
Project management experience desirable but not essential
Excellent verbal and written communication skills
Administrative and IT skills applicable to our systems
Ability to manage stakeholders effectively and efficiently
Experience in a range of marketing activities including PR, email, direct mail, digital and social is desirable.
Stakeholder relationship management is desirable.
Previous communication experience, in a B2C and B2B context is preferred (minimum 2+ years) and experience in a Telecoms or Technology company would be an advantage.
Qualifications & Accreditations
A marketing related qualification and/or degree would also be desirable but is not essential.
A project management qualification would be desirable but not essential
Find a way - we will work together to deliver market-leading solutions and provide customer service excellence to our communities
Do the right thing - we always base our decisions on what we believe is fair, considerate and in the best interest of our customers and our colleagues
Be committed - we are all accountable for our actions and work relentlessly with our many customers to deliver on our promises
Keep it simple - we take potentially complex and confusing information and we make it easy for everyone to understand