Brand Manager

Employer
Chemistree Solutions Ltd
Location
Slough, UK
Salary
Competitive
Closing date
16 Oct 2020

View more

Sector
Marketing & PR
Contract Type
Permanent
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Role: Brand Manager

Therapy Area: Nutrition

Package: Negotiable base salary depending on experience, pension scheme, bonus

Location: Flexible - this position is home based

Role Type: Brand Manager, Product Manager, Marketing Manager

The Client is a young and dynamic, rapidly growing company that supplies high-quality, innovative nutritional supplements and medical nutrition products. They have an exciting opportunity for an experienced Brand Manager. This exciting role will see the successful applicant build the company brand, raise brand awareness and ultimately increase sales.

Key Responsibilities:

Ongoing analysis of brand positioning, market, competitors developing consumer insights and appropriate market responses

Translate marketing plans into national and regional market strategies to include existing products and NPD

Lead creative development to motivate the target audience to take action using all appropriate channels in order to meet the strategic objectives of the organization

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and customer performance taking remedial action as appropriate

Devise innovative growth strategies

Work closely with the sales team, enabling them to meet their commercial objectives by providing them with appropriate tools and materials

Manage social media presence and programmes to improve social media reputation and recognition

Utilise data for marketing campaigns, interrogating the organisations databases and internal and external data

Manage the relationship and output of outside agency resource

Continue to develop company website and on-line media performance programme

Continue to develop the CPD Programme

Ensure successful implementation of planned re-brand of existing products

Develop Commercial Opportunities working closely with Commercial and Projects manager

Qualifications

Essential: Full UK driving licence

Person/Experience Required

Proven working experience in brand management

Proven ability to develop brand and marketing strategies and communicate recommendations to executives

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Outstanding communication skills

Familiar with all potential communication channels and marketing best practices

Contact Information

Chemistree Solutions Ltd is a healthcare recruitment specialist. We believe that successful recruitment lies at the heart of business success. Our aim is to match your talent to the opportunity.
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