Digital Marketing Analyst

Dixons Carphone
Loughborough, UK
Closing date
16 Oct 2020

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Marketing & PR
Contract Type
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Digital Marketing Analyst


£24,000 - £29,000 + Bonus

There's no feeling quite like uniting tech lovers everywhere and we get to do it every single day. Connecting our people, our customers and our partners. We're a team of 41,000 colleagues working across nine countries to deliver excellence. Be part of framing the future with us. You'll certainly feel proud when you see what you can achieve here.

As Marketing Analyst you will be responsible for providing detailed insight into performance across all our digital and marketing channels.
Focusing on using data including web analytics,trading/sales reporting, channel performance and customer analysis you will be identifying areas of improvement & growth in this busy team.

As part of this role, you'll be responsible for:

Providing Marketing and Trading teams with insights into website performance derived from web analysis

Providing analytical research and reporting from our online channels and make recommendations to improve conversion and AOV

Conducting regular market and competitor analysis, offering insight which directly influences our go to market decisions

Assisting in the modelling of our single customer view and customer segmentation to provide the CRM team with the right customers to target at the right time.

Provide insights and create models to increase the AOV of our pre-sale and in-life journey.
Own the daily/weekly and monthly reporting and KPI packs, delivering in a timely manner to relevant senior stakeholders with explanations and recommendations on the activity undertaken

You will need:
* Previous experience working in e-commerce in an analysis role
* Experience deriving insights from large data sets
* Advanced Excel knowledge including pivot tables, VBA, macros and lookups and proven experience in data manipulation
* Basic SQL knowledge
* Experience using Tableau reporting software and Google analytics is desirable

We're one team and we celebrate all of the great things you do. One way we show our gratitude is by giving you access to a range of lifestyle benefits, including:
* Competitive Salary
* Sharesaving Scheme
* Pension
* 6 weeks holiday (including Bank Holidays)
* In Store Discounts at Currys and Carphone Warehouse
Beyond that, we'll be with you every step of the way, enabling you to get the most out of your role. Training plans are a given, and you'll have access to additional e-learning resources to really see your career develop in the way you want. We're building a team that brings technology to people, making their lives better, easier and fuller, and you can be part of it
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