Responsible for the marketing and people management to develop and implement marketing strategies throughout the Country/Region. Create marketing strategies and managing the team to execute marketing activities with aim to develop Panasonic-AMP business. Forecast & reach the company's connected KPI's
Analyse local market for residential and commercial Air-Conditioners as well at Headpumps, to have a complete knowledge of the opportunties and the threats for Panasonic-AMP, including competitors product (specs and features), price, channel of distribution and promotional activities.
Prepare Business Plan setup product pricings, maintain pricing quarterly, manage the marketing budget by considering the return (sales) and investments.
Develop the business by creating the future product plan and by introducing new products to the markets. Closely work together with the key customers, management and the factory marketing/product planning team. Ensure the good launch of new products by coordinating the launching phase in linke with sales, technical & spec in teams.
Propose, realise and control all necessary marketing activites (eg. sell-out/sell-in campaigns promitions, trade fairs, Reps meeting, catalogues, mkt, materials, PR, mockups, advertisement).
Follow up of business Key Performance Indicators (KPI)