Marketing Operations Manager

Employer
Confidential Company
Location
Townhill, UK
Salary
Competitive
Closing date
23 Sep 2020

View more

Sector
Marketing & PR
Contract Type
Permanent
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To support a major growth strategy in online business, we are looking for a highly skilled and experienced Marketing Operations Manager to take the lead on our digital strategy.

Reporting to Head of Marketing

Leading a team of three marketing executives and working closely with both external marketing agencies and internal digital marketing manager this position encompasses the full marketing mix. Primarily responsible and targeted for offline promotion, you will have responsibility in addition for product development, pricing strategy, and brand image associated with our overall operations (Field marketing, Sales, Installations, Service)

This individual will be educated to degree level and have experience in working in a target driven business environment. They will be an excellent communicator, may have come from a marketing, retail or sales background, and have a real understanding of customer service and managing brand image.

The successful candidate will have excellent managerial and communication skills with the ability to manage teams of differing disciplines. They will be able to demonstrate excellent analytical ability to produce and interpret data to determine effectiveness in performance measures.

They will be given a month-long induction in order to gain a comprehensive understanding of the company. They will benefit from ongoing internal training and also be given the opportunity to develop their skills with further education if they demonstrate an aptitude for this.

Key Areas of Responsibility

Marketing production

Management of all off line assets

Management of production for all marketing content

Management of work flow for marketing team - (Graphic Designer, Videographer, Executive)

Product Development

Research opportunity for development of current product features and new products

Customer visits and research

Implementation of market testing and ultimately product launch

Sales Branding

Sales service - to personnel

Branding of sales process and sales samples

Brand enforcement

Installation & Service

Brand enforcement on standards and communication

Development of installations into a lead generating function

Direct Lead Generation functions

Responsibility for personnel & infrastructure to deliver set targets

Site management branding and store manager relationship

Exhibit opportunities - Identify new opportunity, research test and effective introduction

Recruitment function required for lead source

Field Marketing

Area planning for effective ROI

Operation branding

Operational & Area planning to maximise ROI

Skills/education/experience
  • Degree in business management, marketing or similar
  • Experience in a sales or marketing customer facing role with an understanding of managing change.
  • Calm and considered under pressure
  • Excellent in communication
  • Ability to work with a senior group in a hands on capacity
  • Good understanding of human resource management
  • Be able to interpret data to understand performance and effectively report on key insights and present recommendations


Key performance indicators
  • Sales & lead growth
  • Brand Development
  • Budget management
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