Digital Marketing Executive

Employer
Greystone Consulting Group Ltd
Location
Nottinghamshire, UK
Salary
Competitive
Closing date
9 Oct 2020

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Sector
Marketing & PR
Contract Type
Permanent
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Working on behalf of our client we are excited to offer the role of Digital Marketing Executive.

The Candidate

Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with the Sales team to launch specific campaigns on time and to budget and be able to demonstrate a positive ROI.

Responsibilities

* Deliver qualified new leads consistently for the Sales team

* Plan and execute all digital marketing, including SEO/SEM, marketing database, email and social media.

* Enhance and maintain our social media presence

* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

* Identify trends and insights, and optimise spend and performance based on the insights

* Brainstorm new and creative growth strategies with the Sales team

* Plan, execute, and measure experiments and conversion tests

* Collaborate with internal teams to create landing pages and optimise user experience

* Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

* Create Sales Funnels supported by automated lead nurturing campaigns

* Instrument conversion points and optimise user funnels

* Collaborate with agencies and other vendor partners#

* Online sales tools, including ROI calculators

* Manage editorial and content calendar for articles and social media posts

* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

* Degree in Marketing and/or accredited courses in Digital Marketing

* Proven working experience in digital marketing for software or technology company

* Google certification would be a distinct advantage

* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

* Experience in optimising landing pages and user funnels

* Experience with A/B and multivariate experiments

* Solid knowledge of website analytics tools (e.g. Google Analytics)

* Working knowledge of ad serving tools (e.g., DART, Atlas)

* Experience in setting up and optimizing Google Adwords campaigns

* Experience of LinkedIn marketing

* Working knowledge of HTML, CSS, and JavaScript development and constraints

* Strong analytical skills and data-driven thinking

* Up-to-date with the latest trends and best practices in online marketing and measurement

Company Overview

A well established software company based in the UK with offices in the Middle East. Enables construction companies to achieve and maintain competitive advantage. We make real-time actions visible, enabling our customers to control change, eliminate risk and achieve ongoing incremental gains from improved operational efficiency. Across all types of construction and contracting projects, are scalable, modular and proven to improve performance, efficiency and success.

Our Operational, Commercial & Financial software delivers gains across all types of construction and contracting projects. With continuous software innovation enables cumulative improvements to construction processes. We improve your performance, which directly translates into measurable efficiency and success. That's what you need to stay ahead
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