User Operations Manager

Autohome Inc
Fleet Street, UK
Closing date
26 Sep 2020

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Marketing & PR
Contract Type
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Position: User Operations Manager

Location: London and South

Company background:

Autohome (NYSE: ATHM), established in 2005, is the leading online platform for car buyers and consumers of automotive content in China, and is now bringing its decades of experience and learning to the UK under the name YesAuto. YesAuto provides a new and better way to browse and buy cars, and gives car manufacturers and dealers the platform to reach a wider audience than ever before. YesAuto is proud to offer consumers the most entertaining and informative written and video content, as well as use cutting edge technology to get shoppers closer to a car than was ever previously possible online. Like its parent website Autohome, YesAuto is a one stop shop for all your car needs. AutoHome became a publicly traded company on the New York Stock Exchange in 2013, and is committed to promoting advances in the automotive industry while constantly improving the quality of the consumer experience.

Position overview:

The User Operations Manager is a key part of our User Growth Department. You role is to increase and maintain our user growth rate, with responsibility for content strategy & management and online user management. This role will partner internal with team members of User Growth Department and Content Department in the UK and China.


· Close cooperation with Content Department in the UK and China

· Facilitate and support users to post and actively engage in Autohome's online community

· Develop strategies to increase users for Autohome's UK platform

· Manage user generated content to identify and develop more active users

· Develop content related marketing campaigns

· Receive customer feedback and generate ideas to increase customer engagement

· Maintain a good relationship with KOLs and influencers network

· Design user and content marketing strategies and set short-term goals

· Work with team in marketing and operations for YesAuto's yearly online auto show event

· Seek for work collaboration with stakeholders from automotive industry

Skills and Qualifications:

· Fluent in English and Chinese (Mandarin)

· Bachelor's degree or equivalent

· Min. 5 years experience in marketing operations

· Familiar with marketing campaigns and branding

· Experienced in online user community management

· Familiar with user content generation and management

· Experienced in approaching and managing KOLs / influencers / public figures from end-to-end (selection, contacting, building relationship, etc.)

· Conceptual and strategic thinker

· Excellent communication skill with internal and external stakeholders

· Savvy with current trends

· Able to work in a fast paced environment

Remuneration and benefit Package

· Competitive salary

· Superb health insurance, dental insurance and life insurance

· Passionate and vibrant working environment including;

o Dog friendly office

o Company socials

o Beer on tap

o WeWork office, events and more
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