E.ON Next: Lead Copywriter

Employer
E.ON UK PLC
Location
UK
Salary
Competitive
Closing date
14 Oct 2020

View more

Sector
Marketing & PR
Contract Type
Permanent
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E.ON is a privately-owned international energy company. Our 40,000 colleagues in 13 countries work daily towards the improvement of technical innovations and user-friendly customer solutions for the new energy world. We are the first large energy company to focus more heavily upon the energy of the future through our three business areas of energy networks, renewable energies and customer solutions.

We are looking for an enthusiastic Senior Creative Copywriter to join our brand-new E.ON Next team. As Lead Copywriter, you'll be working alongside the brand team to craft impactful and disruptive through-the-line communications, using your craft to implement and unpack the creative potential of the brand positioning and acting as overall guardian of the brand tone of voice.

You'll play a key role in establishing a challenger brand in its first year of launch, shaping its creative articulation in collaboration with the Brand Designer and Manager. If you're looking for freedom to make your mark in-house, this role is for you!

Here's a taste of what you'll be doing

? Translate the brand positioning into disruptive and engaging copy across all communications, from retention initiatives such as blog editorial content, social, email to digital tactical acquisition campaigns and more

? Embody the brand tone of voice, challenge its implementation style to maximise engagement and category stand-out by adding your expert craftsmanship

? Act as guardian of consistent tonal execution by collaborating with other business functions such as in-life communications and third-parties

? Work alongside designers and content creators to develop content and conceptualise and produce ad-hoc tactical campaigns

Profile:
We are looking for an enthusiastic Senior Creative Copywriter to join our brand-new E.ON Next team. As Lead Copywriter, you'll be working alongside the brand team to craft impactful and disruptive through-the-line communications, using your craft to implement and unpack the creative potential of the brand positioning and acting as overall guardian of the brand tone of voice.

You'll play a key role in establishing a challenger brand in its first year of launch, shaping its creative articulation in collaboration with the Brand Designer and Manager. If you're looking for freedom to make your mark in-house, this role is for you!

Here's a taste of what you'll be doing

? Translate the brand positioning into disruptive and engaging copy across all communications, from retention initiatives such as blog editorial content, social, email to digital tactical acquisition campaigns and more

? Embody the brand tone of voice, challenge its implementation style to maximise engagement and category stand-out by adding your expert craftsmanship

? Act as guardian of consistent tonal execution by collaborating with other business functions such as in-life communications and third-parties

? Work alongside designers and content creators to develop content and conceptualise and produce ad-hoc tactical campaigns
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