Job title: Digital Journalist (SEO)
Location: Edinburgh/Leeds/Sheffield/agile worker
Do you have a passion for great content, and the ability to write articles that meet the needs of people using search engines to find answers to questions?
Do you want to be part of the collaborative team behind some of the biggest national and regional news websites in the UK?
Our audiences are growing rapidly online and we are investing in our teams to develop our top brands - ranging from The Scotsman, to the Yorkshire Post, Yorkshire Evening Post, Sunderland Echo and The Star, Sheffield.
You will have the hunger to learn, develop and embrace a change as our business develops.
You will have a demonstrable grasp of SEO, experience of writing content for search, the ability to identify search trends and a natural understanding of what makes great digital content.
Who we are looking for:
Successful candidates will have a keen eye for a story and an understanding of what drives audiences
The ability to identify the topics which our brands can realistically become an authority in on search
An understanding of how to optimise content to adhere to SEO best practice
Capable of producing fast and accurate copy to deadlines, and an awareness of writing to different article formats, from explainers to news stories
Demonstrable ability to come up with original content ideas
Comfortable in a fast-paced media environment with the organisational skills to plan ahead
Demonstrable familiarity with analytics tools
A team player: able to work closely with digital colleagues across the business
Strong track record in producing content that works for search and provides a great experience for readers
Experience of working in a newsroom, content/marketing agency or on a digital platform
A strong writer with excellent attention to detail and accuracy
A good understanding of tone
Experience in using SEO tools such as Google Trends, Google Search Console and Moz
Previous experience of using a website content management system
Strong understanding of SEO principles and best practice
Familiarity with basic photo editing tools
A good knowledge of media law and the Editor's Code of Practice
NCTJ qualification or equivalent experience
A good knowledge of using social media as a means of reaching audiences
Experience in using analytics tools such as Google Analytics or Parse.ly
JPIMedia is committed to being an equal opportunity employer with a diverse workforce. We will consider all applicants for employment without regard to race, religion, gender, sexual orientation, disability or age. We encourage and consider flexible working arrangements for all roles