Senior Channel Marketing Manager

Employer
HomeServe
Location
Chasetown, UK
Salary
Competitive
Closing date
26 Sep 2020

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Sector
Marketing & PR
Contract Type
Permanent
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ABOUT THE ROLE

We are currently recruiting for a Senior Channel Manager to come on board our Marketing team. The role can be done flexibly, but you will need to be in a convenient distance from our office in Walsall for when you are required to be there.

PRINCIPAL ACCOUNTABILITIES

• Lead the development and execution of a best in class 'always on' and integrated HomeServe branded social and content strategy, that drives a positive interaction between the Customer and brand, eventually leading to an increase in online engagement

• Lead the management and optimisation of our own brand communication channels (including Twitter, Facebook, Instagram, YouTube, Pinterest) and HomeServe Living.com to drive engagement, growth and performance improvements across all channels

• Continually review content & performance across channels to ensure campaigns (inc. content and creative assets) work as hard as possible

• Champion a culture of sharing best practice - pro-actively stay up-to-date with current social media marketing, digital and creative trends & developments, to help inform and develop exciting and innovative response to briefs

• Work collaboratively with the Senior Media Manager to maximise the effectiveness of paid and organic media in these channels

• Work with the Senior Brand Manager and DLC representatives to develop and embed a social tone of voice across all touch points (including 'service' responses)

• Introduce and manage any campaign insight & reporting tools and manage those agency partnerships (if required)

• Own the budget, monthly forecast & spend for all activity

• Line manager responsibilities for a Channel Manager.

ABOUT YOU

To be successful in this role you will need to have the following knowledge, skills and attributes:

Essential:

• Extensive and proven experience of managing social and digital channels and the ability to optimise brand reach, presence, traffic and ultimately sales volumes

• Aware of the latest social and organic media developments with a network established to maintain this knowledge

• Experience of managing relationships with agencies

• Sound understanding of budgetary management, forecasting and planning skills.

• Influencing and negotiating skills, proven with both internal and external stakeholders

• Excellent written and verbal communication skills

• Educated to degree level or equivalent relevant experience

• Experience of social analytics tools

Desirable:

• Line Management experience.

• Full marketing mix experience

• Experience of marketing in a Financial Services company

• IDM/CIM/Professional diploma
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