Bicycle Brand Executive- Mountain Bike

Muc Off
Northbourne, UK
Closing date
26 Sep 2020

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Marketing & PR
Contract Type
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Muc-Off Bicycle Brand Executive - Mountain Bike

Contract type: Permanent, 39 hours per week.

Salary: Negotiable - Depending on experience

As the business continues to grow at a fast pace there is now a need for a talented Brand Executive - Mountain Bike who will report into the Bicycle Marketing Manager at our Head Office in Poole, Dorset.

About the role

The Brand Executive - Mountain Bike is responsible for identifying opportunities to build, deliver and optimise the marketing plan for the mountain bike category. You'll be joining a tight-knit marketing team charged with growing the Muc-Off brand across key channels and regions.

Key responsibilities:

· Brief and collaborate with internal teams to create, launch and optimise both online and offline marketing activities

· Analyse and identify trends and internal consumer data to recommend growth opportunities to drive visibility and engagement with the Muc-Off brand across the mountain bike category

· Develop high quality compelling marketing materials for quarterly campaigns, new product launches, and athlete/team sponsorships

· Liase with PR/Comms, Creative and Content teams to develop best in class category localised communications

· Manage project timelines and track budgets

· Monitor and report on the performance of marketing activities and spend, identifying opportunities for optimisation and improved efficiency

· Maximise ROI of our sponsorship portfolio and event calendar

· Support in developing an ambassador/influencer programme

What we're looking for

To be successful in and enjoy the Brand Executive role you will have 2+ years marketing experience (Brand or Agency-side), ideally in the lifestyle or sports sectors. You'll have strong presentation skills and be confident communicating with both internal and external stakeholders.

The successful candidate will be responsible for identifying, creating and implementing best in class marketing campaigns that drive great business results. We're looking for someone with a genuine passion for the mountain bike category, with drive to get stuck into projects to deliver great business results. The Brand Executive - Mountain Bike role will also be responsible for Cross-country, Dirt, Downhill, Enduro and Trail categories.

Why Muc-Off?

This is a great time to be part of this rapidly growing, truly innovative British business as we embark on new territories and sectors, whilst growing our brand presence across core bicycle and motorbike markets. In what is a truly results-driven culture; the rewards and career development opportunities are second to none.

  • 2+ years' proven experience in marketing roles
  • A genuine passion for the mountain bike categoryProven experience of the marketing campaign process, from planning, to briefing, creative development, implementation and measurement
  • Organised, with exceptional attention to detail and solid project/campaign management experience
  • Good creative judgement
  • Evidence of building strong relationships and positive impacts of people
  • A positive 'glass half full' outlook
  • Ability to work effectively both independently and as part of a cross-functional team

· Proven ability to work independently in a high pressure, fast growth environment
  • Good IT skills, Outlook, Excel Word, PowerPoint, Adobe programs
  • On occasion will be required to work unsocial hours/weekends
  • Willingness to travel in Europe and on occasion further a field
  • Full UK Drivers License

  • Bachelor's Degree in Advertising, Marketing or other relevant qualification
  • Good knowledge and understanding of the bicycle industries on a global level

· Evidence of working in a Fast Moving Consumer Goods (FMCG) environment

What we can offer

· Competitive Salary

· 33 days holiday, inclusive of UK bank holidays

· Early finish on a Friday

· Fresh fruit and biscuits each day

· Chill out areas, showers and a secure area to store your bike

· Pension contributions

· Training and personal development

· An awesome opportunity to work with a local and widely recognised Brand

· A cool, casual, energetic and fully branded-up working environment where staff indulge their passions for cycling and fitness

· On-site fitness classes

· Excellent staff discount on Muc-Off products

· Brilliant social events
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