Content Strategist

Cambridge, UK
Closing date
22 Sep 2020

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Marketing & PR
Contract Type
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With offices across the US, Europe, and Asia, Abcam is one of the leading life science companies today, achieving multi-year double digit growth with the aim of helping scientific researchers make breakthroughs faster. It's our goal to provide a world-standard in protein research tools, technical support and delivery. When you join Abcam, you'll join a global business with the passion and the vision to become the most influential company, and, best-loved brand in life sciences.

Scope :

Abcam is looking for a Content Strategist to work closely with our Head of Experience Design to create delightful, personalized , content-led customer experiences on our website and across our digital channels.

About the role :

  • Be a central part of a new team creating targeted, immersive, content-led digital experiences to drive customer satisfaction and business growth
  • Define and execute content strategy for our digital channels
  • Help to execute the content and merchandising strategy for our digital channels and support the delivery of a roadmap of constantly optimized experiences
  • Monitor KPIs to uncover insights, identify opportunities and highlight areas of improvement
  • Collaborate with product teams to create relevant templates and components
  • Partner with marketing and regional teams to scale successful approaches by defining and implementing a best practice 'playbook'
  • Understand what great looks like, learning from other CX industry leaders
  • Ensure content and creative assets are optimized for digital channels
  • Ensure content-led experiences drive SEO and conversion rate optimization
  • Measure effectiveness of content strategy and follow a test and learn approach
  • Become a power user of CMS, CX and marketing automation platforms

About you:

  • Proven experience working in an environment that builds great customer experiences, following digital best practices and the latest technologies
  • Customer focused - and user- cent e red design thinking supported by strong insights and a best practice approach to experimentation
  • Hands-on with a can-do attitude to supporting and driving delivery
  • You have an analytical approach when prioritizing changes to drive the most value and then measure impacts
  • Can collaborate across teams to foster a common, positive culture, shared goals and ways of working
  • Strong communication and stakeholder management skills
  • Data-driven mindset
  • Experience with some CMS and CRM platforms such as Adobe AEM, Oracle Eloqua and Sales Cloud
  • Familiar with or a desire to learn personalization and analytics platforms (e.g. Adobe Target, GA360)

About Us:

Our culture is our key differentiator. We believe in empowering individuals, with responsibility given at an early stage. The working environment is fun and fast-paced, collaborative and outcome focused, with a strong customer focus. In addition to competitive salaries, we offer an attractive and flexible benefits package (which includes shares for eligible employees), a culture focused on wellbeing and opportunities for growth and development.
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