My client has a new position available to head up the growing Marketing division. The purpose of this role is to lead the development and execution of an integrated strategic approach to marketing. You will deliver the strategic direction to enhance our company brand and to achieve growth in sales through the marketing of our product portfolio.
*Develop the strategic marketing plan for all products in the Portfolio and develop our company brand in order to accelerate growth * Lead the overall marketing plan of the product portfolio and deliver against a performance-based marketing strategy with execution against the agreed KPI's and budget * Responsible for the management and development of the existing team and the co-ordination of activities across the digital, design, marketing and events areas *Responsible for the development of campaigns and messages to further enhance the brand proposition to customers across all touchpoints * Identify opportunities to reach new market segments and expand market share * Develop and manage the execution and tracking of multi-channel lead generation programmes that yield the volume and quality of leads required to fuel pipeline * Working closely with other heads of departments on company projects as required
* Bachelors or Masters Degree in Marketing * Demonstrable success at lead generation * Exceptional communication skills * SEO and PCC knowledge * Be able to implement on both above and below the line marketing campaigns * Able to make decisions and delegate effectively * Able to create a team spirit and motivate individuals and the collective team * Experience of senior level reporting
* Experience in the telecoms and IT industry
If this sounds like a role for you, please apply on-line today
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