Digital Marketing Executive - Loughborough

Osprey Engineering Solutions
Loughborough, UK
Closing date
27 Sep 2020

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Marketing & PR
Contract Type
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As the Digital Marketing Executive you will be responsible for:

Maintenance of the Groups Brand websites using their eCommerce CMS
Liaising with other departments within the business to plan out promotional activity
Management of the content calendar and scheduling social media posts
Creation and implementation of email marketing campaigns
Digital campaign analysis and reporting through Excel and Google Analytics to key stakeholders
Work alongside Social Media Executive to support organic content
Execution of paid campaigns across social media platforms
Writing creative copy for marketing collateral such as Website, Blog, Emails and Newsletter
Ensure all copy is in line with brand guidelines
Keep up to date with industry news and developments As a Digital Marketing Executive you will have the following key skills:

Minimum of 6 months+ experience working in a digital marketing environment
Excellent communication skills
Writing for online, print and social media communications
Creativity with a results focus
Microsoft Word and Excel software packages.
Ability to assume responsibility for a task as directed - self starter
Team player - a readiness to work as part of a team and support colleagues
Hands on approach
Innovative and creative problem solver
Use of the major social media and digital marketing platforms
Digital Marketing Executive, Responsibilities:

Build content for digital and social media platforms
Develop social media presence and engagement on relevant and emerging platforms (Facebook, Twitter, Instagram, Snapchat, Nextdoor etc.)
Devise and run social media campaigns to drive footfall and expand audiences
Create dynamic content (written, graphic and video), through various means including talking to external suppliers
Contribute to marketing strategies that optimise customer engagement
Optimise on-line content exposure and audience interaction through SEO, pay-per click (PPC), blogs etc.
Create copy and update company websites, overseeing website traffic and enhancing website functionality
Create digital promotions to support instore promotions and create digital graphic content for instore screens and videowall
Write and oversea email marketing campaigns and e-communications
Provide reports and analysis to show return on investment
Keep up to date with consumer habits, emerging products and new digital initiatives
Take responsibility for the '1 million meals' community initiative
Assist the Management team with large projects, events and community engagement. Digital Marketing Executive, Skills and Experience required:

Digital Marketing expertise, gained through work experience or qualification (content creation, development of on-line presence and engagement, SEO, google analytics, blogs, websites etc.)
Relevant work experience (6 months +) and a passion for marketing and brand engagement
Copy writing skills and experience
Basic graphic skills (Adobe illustrator/photoshop).
Intelligent, self-motivated, confident and creative
Highly organised with a keen eye for detail
Brilliant communication skills, a strong relationship builder with the ability to excite and engage your target audience
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