Marketing Manager

Employer
GB Solutions
Location
Cheltenham, UK
Salary
Competitive
Closing date
25 Sep 2020

View more

Sector
Marketing & PR
Contract Type
Permanent
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Marketing Manager

Salary £30-£35k DOE

A regional professional services firm is expanding and looking for a Marketing Manager to bring together their team and ensure that the business can manage their next stage of growth. The style of the business is to give people the trust, flexibility and autonomy to get on with what they do best. The business is invested in their team and they aim to provide the best service to clients in the moments that matter.

The Role:

The successful candidate will support in the delivery of the firm's marketing and business development strategy by implementing campaigns and activity, end-to-end, across multiple channels. Reporting to the Marketing Strategy and BD Manager this role will work with fee earners and other members of the marketing team to deliver content to a wide range of audiences.

Support the implementation of our core campaigns and team plans which includes multi-channel messaging
Write engaging content and edit content written by our lawyers
Oversee and manage the content on the firm's digital channels including website, email, social media, PPC, display advertising, intranet etc.
Advise on and produce other types of content, e.g. video, events collateral
Write for a sales/ business development/ print purpose
Scope pieces of work/ projects and brief other members of the team/ agencies as appropriate
Project management of some campaigns/ activities/ projects
Advise on and implement team and firm-wide SEO strategies including use of keywords in content and managing PPC and AdWords campaigns
Manage the website enquiry process by identifying the appropriate team, allocating and reporting on outcomes
Advise on and implement marketing automation and best case user journeys, considering user experience, landing pages, targeting and segmentation of data sets
Produce marketing KPI reports using Google Analytics, email reports and other data sources
Monitor trends and bring ideas to the table
Manage the day to day relationship with our website support agency.As a Marketing Manager you will have:

5 years at a similar level, preferably in professional services
CIM qualification at level 6 plus a marketing or relevant degree
Use of WordPress, Google Analytics, AdWords, Dot Digital or Campaign Monitor, video editing software, MS Office, Project management tools
Excellent copy writing and written English
Track record of delivering and demonstrating impact of campaigns and projects across multiple marketing channels including events, webinars, digital, print, business development materials
Driven to perform at high levels, consistentlyDetails:

Salary: To £35,000 DOE
Working Hours: 35 hours per week
Location: optional M4/M5 corridor
Duration: PermanentBenefits of working with us as a Marketing Manager:

Support staff bonus scheme
25 days annual leave (plus public holidays)
Happy People / Perks at Work benefits portal
Cycle to Work scheme
Life Assurance
1/3 gym membership contribution
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