Digital Data Analyst

Recruiter
Digital Gurus
Location
Manchester, UK
Salary
Competitive
Posted
09 Nov 2019
Closes
11 Nov 2019
Ref
1332037939
Contract Type
Permanent
Hours
Full Time
Digital Data Analyst, Manchester City Centre, £40,000 (+ 15% Bonus + Car allowance) A brand-new business platform for the leaders in their industries market has launched and they are seeking a passionate Digital Data Analyst to join their dynamic and exciting team of digital and tech experts. With a large financial backing and huge plans for growth this is not an opportunity you would want to miss out on . The role is key to help understand overall online engagement of their customers and marketing spend, you will be responsible for identifying opportunities to improve Customer Experience and enhance the performance of the business. What will I be responsible for? * Analysing web traffic across the various web properties using tools such as Adobe Analytics/Google Analytics * Working closely with the UX team to inform design decisions for future products * Benchmarking any new changes and monitoring performance * Ongoing analysis of digital behaviour and customer experience alongside the UX team using tools such as Usabilla * Proactive identification of new opportunities to leverage data for business advantage * Identifying key marketing channels and support in creating an Attribution Model to understand overall ROI on spend. * Conversion rate optimisation (CRO) & liaison with 3rd party optimisation platform consultants What skills do I need? * At least three years of working with standard digital analytics tools e.g. Adobe Analytics, WebTrends, Google Analytics/Premium * Experience in digital analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research * Experience with SQL in extracting data from source systems * Uses sound judgment to identify issues and escalates when appropriate * Contribute to improvements in processes (technical or business) used by analysts * Ability to identify key needs or gaps * Excellent communication skills * Understands the complex web ecosystems and best practices and applies this knowledge to your work * High degree of pro-activeness in analysing customer behaviour * Advanced use of Excel and PowerPoint to report data to stakeholders Please apply below: To find out more please contact Ellie Smith * * * request callback When is a good time to call you back? * Suggest a few times * First name * * Surname * * Email * * Phone * * Company * Position * Message

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