New Business & Digital Marketing Specialist

ACS Performance
Surrey, UK
20 Oct 2019
04 Nov 2019
Contract Type
Full Time
Mission/Purpose of the Job

The role of the New Business & Digital Marketing Specialist is to focus on gaining new customers in all different market segments by using all types of marketing and communication tools with a focus on digital marketing. This involves some dedicated Telesales activities and working closely with external sales force. The role will also coordinate and run communication activities within the Customer Centre, with responsibility for internal and external communication tools, the job holder will help to drive employee engagement.

Main Responsibilities


Realizing launch of new products into the local market together with Product Management/ Business Line Managers
Develop and manage tactical marketing communications projects for new product launches and increase awareness of the existing product portfolio using; print and online advertising, email, website, literature, etc
Attend Marketing Communications meetings with the Business Line Managers
Develop and produce newsletters/advertisements/flyers/campaigns
Developing innovative customer gift ideas
Keeping country website up to date along with social media communication channels
Organizing all local e-commerce activities
Researching new online advertisement to boost company image
Organizing and attending trade shows and exhibitionsTelesales

Contacting new customers and arrange visits for external sales force to grow the number and size of customer base with qualified leads
Investigating new markets and research potential
Working closely with service sharing contacts and leads to increase both sales and service visits
Contacting customers who contact the company for the first time via email/website to arrange an initial visitCommunication

With the General Manager, assist in formulating the Communication strategies and budget for the Customer Centre. This will be in collaboration with and approved by the Business Line Managers and divisional Communications Manager.
Plan, set up and manage the communication plan in line with the agreed yearly budget and strategy.
Set up and manage an internal communications program to develop a sense of community with aligned objectives amongst the Customer Centre staff
Develop, maintain and improve the internal communication tools, which facilitate the sharing of information and encourages employee engagement
Fully utilize the communication synergies and best practice across divisions
Responsible for keeping the website up to date, with correct contact information, language translation and localized campaigns and messaging
Act as a brand steward, implementing the brand promise and upholding brand identity and consistency in all projects, including correct branding of our premises, vehicles and use of our brand by our partners and repsMonitoring and reporting

Following a working Telesales/Marketing years plan
Working with the Sales Force getting feedback from visits
Monitoring the overall company status
Ensuring corporate guidelines are being upheld in the country
Establishing market share gathering information on pump installed including competitors. Know your competitors' customers and record this data.
Keeping customer database Up to date
Using and developing CRM system for customer contacts
Maintaining and completely updating customer contact dataSkills

Accuracy, attention to detail, excellent communication skills, outgoing nature, organizational skills, marketing vision

Knowledge Areas:

Communications, Digital Communications, Marketing, Telesales

Excellent Systems Knowledge - Social Media, MS Office. Knowledge of CRM systems preferred.

Other requirements:

Excellent verbal and written English
Confident in interaction with end customers
Graduate in a Marketing, Digital or Communications related field preferredACS are recruiting for a New Business & Digital Marketing Specialist. If you feel that you have the skills and experience required in this advertisement to be a New Business & Digital Marketing Specialist, please submit your CV including an outline of your experience as a New Business & Digital Marketing Specialist. It is always a good idea to include a covering letter outlining your experience as a New Business & Digital Marketing Specialist with your application as this will enhance your chances of selection and improve your prospects of landing the New Business & Digital Marketing Specialist role you desire

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