Marketing Manager

Recruiter
SOM 3 Recruitment Limited
Location
Ulverston, UK
Salary
Competitive
Posted
17 Oct 2019
Closes
02 Nov 2019
Ref
1285128041
Contract Type
Permanent
Hours
Full Time
Marketing Manager

Are you an experienced Marketing professional, who can become a key part of the company's growth strategy, able to take leadership responsibility for how the business and deploys advertising?
You will lead the marketing team who are responsible for ownership of the B2B website, marketing activity to drive traffic to this site, live events (such as shows, exhibitions and webinars), public relations as well as thought leadership of the cross-border e-commerce industry through the regular publication of blogs, white papers, industry commentary and public speaking
The Head of Marketing will provide leadership for how the company goes to market, including its brand identity, tone of voice and key messages, ensuring appropriate consistency mixed with localisation.
You will
* Design and manage the implementation of a marketing communications programme that yields an agreed volume of suitable, committed enquiries
* Collaborate with major Channel Partners to design co-marketing activity design to convert Channel Partner's high value retailers to accounts.
* Manage the publication of appropriate content of the B2B website and blog
* Select and deliver attendance at live events that are designed to generate enquiries from retailers to join
* Design and deliver a communications strategy for major offline and online trade media in various countries
* Represent the business and major events
* Specify the corporate brand identity, content and key messages, ensuring consistency of messaging and styling
Your background:
* Advanced knowledge of the practical application of Marketing in a Commercial environment, ideally in e-Commerce,
* Skilful at designing and executing marketing communications programmes that yield clear return on investment.
* Confident and capable in the design, creation & delivery of highly effective presentations
* Pragmatic and practically, rather than theoretically, focused. Able to convert data into clear, actionable insight.
* Excellent analytical skills, practiced in distilling business value from data.
* Good (preferably excellent) domain knowledge of digital marketing techniques practices, systems and legalities in a business to business context.

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