Marketing Manager

Groomfield Recruitment
Birmingham, UK
06 Oct 2019
02 Nov 2019
Contract Type
Full Time
Our Innovative client based in Birmingham are seeking an experienced Marketing Manager to join their vibrant team.

Role Purpose:

To provide communication planning, content creation, and program development, while coordinating the
necessary resources to ensure the marketing message is effectively delivered in a timely and
consistent manner to internal audiences and to assist sales in effectively communicating with
prospects and clients.
To focus on engaging employees and stakeholders, this role will facilitate communications between
the business- both geographic and market-based - ensuring appropriate branding and
consistent messaging.
Be responsible for partnering with the EMEA Marketing Team and the Global Sales Teams to develop sales
tools that anticipate customer needs, objections, and requests.
• Budget, plan and execute marketing campaigns including Email, social (Paid/organic), Media
• Supervise the ongoing development, management and updating of the website and social media.
• Manage the regular delivery of technical mail-outs and other promotional material.
• Write copy for emails, brochures, websites, landing pages, monthly internal and external
• Provide comprehensive marketing support and services to all areas of the business.
• Assist managing trade events.
• Supervise the development and updating of a complete portfolio of marketing and communication
• Report on campaign performance and optimise channel performance
• Consulting with teams across the organisation to develop messaging and narratives that work
effectively across all markets.
Core responsibilities (all Line Managers):
Health & Safety - Ensure a safe, clean and hazard-free environment and understand and comply with the
Company's Health and Safety policy. Ensure any issues are reported accordingly.

Personal Attributes:
• Graduate Calibre
• Experience or background in the live events is desirable
• Bachelor's degree in marketing, communications, public relations or a substantially related field
• Happy to work autonomously but with a strong team ethic
• Good copywriting skills and the ability to understand complicated subject matter
• Proven experience in a similar role developing and managing broad array of projects including sales
tools, direct mail, email, websites, predium promotional items, social, collateral, media (print and
digital), signage, research and/or measurement.
• Able to Demonstrate ability to understand and appropriately target messages and channels to a variety
of audiences
• Proven experience of successful delivery of marketing plans
• European language is an asset
• Able to Demonstrate a creative flair both graphics and in editorial writing
• Excellent interpersonal, communication, coaching and impact & influencing skills
• Ability to build strong relationships at all levels with a diverse range of people
• Demonstrates a high level of initiative; seeks opportunities and acts on them; originates action
• High level of planning and organising skills
• Sets and expects high standards of performance. Encourages above average performance
• Demonstrates personal drive, urgency and capacity to deliver significant outputs
• Customer orientation and business awareness
• Able to make a persuasive, clear presentation of ideas both in writing and orally, to convince others and
gain acceptance; creates a positive impression on others
• Is personally resilient under pressure or opposition and makes controlled responses in a stressful
• Willingness to work as part of the team, effective contributor and support even when the team is
working on something of no direct personal interest
• Analyses and evaluates data and options for action to reach sound conclusion
• High degree of personal integrity, confidentiality and professionalism
• Willingness to travel to other locations as required - London will be essential
• Methodical and meticulous mindset
• Excellent IT skills (experience with programs such as Photoshop or Adobe Premiere and InDesign is a
• Experience in general business copywriting is essential

A company car is also offered with this role.

Please do not delay in applying for this superb role

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