Performance Marketing Manager

Recruiter
City Relay
Location
Notting Hill, UK
Salary
Competitive
Posted
14 Oct 2019
Closes
08 Nov 2019
Ref
1295636775
Contract Type
Permanent
Hours
Full Time
City Relay is a leading short-let property management company providing a hassle-free experience to homeowners across London. We offer a personal and local service for Londoners who are looking to earn more from their home or property portfolio. Our local approach is a really exciting new concept and one that has enabled us to grow rapidly. Our goal is to be the industry leaders in London and we are confident we can achieve with your help.

City Relay is looking for a growth marketing expert to drive our lead acquisition and engagement across multiple channels. Let's talk about you. You are the big picture person who understands the overall landscape and executes campaigns on multiple platforms. You love data analytics and have a knack for creating elegant dashboards to display KPIs. You are always evolving your search strategies based on current performance and market trends.

You also have a keen eye for design sensibility and have experience developing, iterating and optimizing websites, as well as owned and earned content. The right person is at the intersection of social & search marketing, analytics, and innovation with a real drive for growth and success.

More than anything we want to find a hungry, driven marketing expert who can be a leading part of our success story as we aim to dominate London over the coming years.

RESPONSIBILITIES:

Driving City Relay's marketing strategy:
  • Full digital marketing strategy and implementation, including paid and organic social media, paid search, content and influencer marketing, SEO, website UX, CRO, lead generation, affiliate marketing, email marketing and much more
  • Identifying and targeting homeowners, property developers and landlords in London through meaningful, clear data and optimisation strategies
  • Develop a content-led growth marketing strategy to reduce reliance on paid channels
  • Create innovative marketing campaigns to deliver significant growth in new leads including use of digital, brand, referral, outdoor, print and direct marketing across above and below the line opportunities
  • Engage our audience by looking at innovative ways for us to reach our customers and drive more engagement and value from them
  • Analyse all marketing initiatives to gain ROI and report against financial targets and build a strong set of data to show the effectiveness of campaigns and where to further invest the marketing spend.
  • Building an agile and results-driven culture within the market team
  • Stay current with search industry trends and best practices

REQUIREMENTS:
  • 5+ years' experience developing and leading digital marketing strategies including all of the above channels (startup experience is desirable)
  • Experience with running digital advertising campaigns through Google Ads, Facebook Ads, LinkedIn
  • Analytical and data driven - you'd be looking at data to decide the best places to optimise and scale
  • Strong understanding of effective UX, CRO and website design to deliver commercial goals
  • Strong expertise in content marketing including for SEO, social media and PR
  • Strong technical understanding including technical SEO, website development and digital platforms
  • Deep understanding of what it takes to create meaningful and impactful brands
  • A curious mindset with drive towards continuous innovation and improvement
  • Bachelor's Degree educated or equivalent - or just very smart!
  • Passion for the short term letting, hospitality or property industry is a plus

BENEFITS:
  • Negotiable/Competitive Salary up to £60K per annum
  • Join an exciting industry and a fast-growing start-up
  • Career growth opportunities
  • Company mobile phone and Apple products (iMac, additional screen etc.) make your life easier
  • 15% discount in our City Relay properties for friends and family
  • Hundreds of discounts through Perkbox
  • Unlimited video GP consultation
  • Monthly company social events
  • Who doesn't like a birthday cake?! We buy the best cakes
  • Day off on the week of your birthday
  • Working with an amazing team - young and dynamic. What is better than working with your friends?
  • Work in the heart of Notting Hill, on the famous Portobello Road
  • Amazing location with a top-secret balcony to use during your lunch!

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