Senior Manager Cross Nicotine Portfolio strategy and insights

London, UK
11 Oct 2019
05 Nov 2019
Contract Type
Full Time
Posting Date: 7 October 2019

Closing Date: 4 November 2019

Salary Range: £64,800 - £97,200

Car Allowance: £525 per month

Location: London



British American Tobacco NWEA is now searching for a Senior Cross Nicotine Portfolio Strategy and Insights

  • Lead the annual planning processes to support the creation of the cross category strategic plans of the company within corporate guidelines that cover both financial perspective as well as market.
  • Develop and deliver the cross-category consumer, customer, channel segmentation and strategies, facilitate the formulation of the marketing strategy by integrating the strategic and operational marketing planning, market and consumer insights.
  • Ensure the insights platform (processes and systems) is fit-for-purpose to support informed decision making.
  • Preparation of deep dives and analysis in order to monitor performance of business activities & realisation of strategic plans.

  • Drive the strategic and operational planning process ensuring:
  • Formulation and tactical execution of the Marketing plan is integrated across functions and aligned with the defined Marketing strategy
  • Validation of plans to ensure line of sight from consumer segment strategies through to Brand and Activation.
  • Information systems effectively support the planning process
Develop the Total Nicotine consumer segment strategies
  • Ensure development and refinement of actionable and meaningful customer and consumer segments
  • Recommend priority segments, objectives and approach
  • Cooperate with brand, finance, product team to formulate pricing, product and portfolio startegies cross category and across T40 markets,
  • Generate innovative ideas on how to approach consumer segments
Validate the overall marketing strategy and plan by ensuring alignment between the Brand, Activation & TM&D strategies with the consumer segment strategies.Co-ordinate the development of integrated long-term macro-economical forecasts for the total Nicotine market, short-term forecasts and competitive business scenarios as input to corporate and marketing plans.Maintain highest organisational capability of consumer, customer and market insight
  • Ensure guardianship and correct application of BAT methodologies
  • Drive development of new research methodologies and analytical techniques
  • Ensure implementation of all marketing research & information common platforms and best practices
  • Develop and maintain comprehensive competitive analysis
  • Provide all marketing team with appropriate training in the effective use of marketing research systems & information analysis
  • Deliver OTIF research and insights agenda: One track, cross categories segmentation, cross category product researches and any other project that should feed the marketing strategy delivery.
Participate in the definition of regulatory and excise strategy and consumer pricing guidelines, providing market context and consumer requirements, and developing strategic scenariosEnsure that Insights area team is well trained and motivated to develop and provide actionable insights and effectively coordinate the marketing planning processesManage budget to ensure synergy, objectivity, and prioritisation of spend (including all generic and specific brand and trade research)Support TT in preparation of the high quality presentations for internal visits, quarterly insights review, induction and on-boarding, annual planning cycle on relevant topics.
Knowledge, Skills & Experience
    • Significantly demonstrable strong working experience in a highly regulated fast paced FMCG category
    • Brand and activation strategy development
    • Oracle methodologies common platforms and best practices
    • Statistical modelling
    • Market, Consumer and Competitor analysis
    • Research management and design
    • Marketing Planning processes
    • Quantitative and qualitative analysis
    • Resilience
    • Motivating, coaching and developing people
    • Ability to solve conflicts among areas/ functions
    • Developing and maintaining relationships with external suppliers
    • Effective communication, presentation and facilitation
    • Negotiation and influencing
    • Ability to influence planning process
    • Project management

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