Digital and Marketing Analytics - Senior Manager - £95K - Banki

Recruiter
Aston Carter Ltd
Location
London, UK
Salary
Competitive
Posted
19 Oct 2019
Closes
25 Oct 2019
Ref
1278046471
Contract Type
Permanent
Hours
Full Time
The function is designing and delivering digital products and experiences for over 25 million customers world wide, mainly focusing on Mobile and digital messaging to better engage customers and improving platforms to deliver innovative propositions to keep up with the pace of digital change in a mobile, data driven world.

As the business lead for the area, this person will have excellent experience within the digital and data realms of marketing and will drive a personal experience for its customers via their paid media channels. This will drive digital sales as a result and allow for the continued growth of the business.

The key responsibilities for the role are as follows:

  • Ensuring relevant segments and audiences are available for stakeholders to target and consequently achieve their objectives.
  • Identify opportunities for programmatic activity and other paid digital display and search activities.
  • Create Segment level media analysis and design, build implement measurable campaigns and performance improvement driven by their audience management software
  • Design, build and execute best in class paid media

As a result, my client is looking for the following experience
  • An excellent data & analytical background with a strong track record in customer segmentation
  • An excellent understanding of Data Management Platforms (preferably audience manager), cookie-based targeting and data aggregation
  • Strong data & analytical background for trait/segment creation and optimization.
  • Strong knowledge of the end-to-end marketing mix, with experience across digital and data-driven media.
  • Working knowledge of Adobe Analytics and Adobe Audience Manager
  • Experience of Adobe Marketing Cloud products, particularly Adobe Analytics is preferable.
  • Solid understanding of paid media campaigns
  • Experience with managing large scale datasets and managing 1st, 2nd 3rd party data opportunities
  • Proven experience in biddable media and digital campaign optimization

Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. It is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available at https://www.allegisgroup.com/en-gb/privacy-notices.

To access our Online Privacy Notice, which explains what information we may collect, use, share, and store about you, and describes your rights and choices about this, please go to https://www.allegisgroup.com/en-gb/privacy-notices.

We are part of a global network of companies and as a result, the personal data you provide will be shared within Allegis Group and transferred and processed outside the UK, Switzerland and European Economic Area subject to the protections described in the Allegis Group Online Privacy Notice. We store personal data in the UK, EEA, Switzerland and the USA. If you would like to exercise your privacy rights, please visit the "Contacting Us" section of our Online Privacy Notice at https://www.allegisgroup.com/en-gb/privacy-notices for details on how to contact us. To protect your privacy and security, we may take steps to verify your identity, such as a password and user ID if there is an account associated with your request, or identifying information such as your address or date of birth, before proceeding with your request. If you are resident in the UK, EEA or Switzerland, we will process any access request you make in accordance with our commitments under the UK Data Protection Act, EU-U.S. Privacy Shield or the Swiss-U.S. Privacy Shield.

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