International Marketing Manager

Recruiter
Textron
Location
Dallinghoo, UK
Salary
Competitive
Posted
19 Oct 2019
Closes
23 Oct 2019
Ref
1288969064
Contract Type
Permanent
Hours
Full Time
Job Description - International Marketing Manager (278626)Job Description International Marketing Manager-278626Description About Textron Specialized VehiclesTextron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snow mobiles and ground support equipment. Textron Specialized Vehicles markets products under the E-Z-GO®, Cushman®, Bad Boy®, TUG™ and Douglas™ brands; Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.About Textron Inc.Textron Inc. (NYSE: TXT) is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Textron Systems, and TRU Simulation + Training. For more information, visit: www.textron.com. Responsibilities include, but are not limited to:Managing the marketing and communications function to promote all TSV manufactured and distributed products in the International market.This includes:Formulating, presenting, agreeing and implementing an annual marketing strategy;Initiating new marketing concepts and create innovative ideas for the promotion of our brands and products to existing and new target markets;Ensuring we receive maximum exposure of the product range through as many diverse methods as possible that conform to the Textron Business Ethics guidelines;Responsibility for creating and managing all marketing budgets, and ensuring that spend for all areas is kept within the agreed AOP;Organising and overseeing the running of education events, open days, roadshows and exhibitions;Evaluating customer research, market conditions, campaign effectiveness and competitor data, and implementing marketing plan alterations as needed; Undertaking continuous analysis of competitive environment and consumer trends;Ensuring correct and consistent brand management of marketing and sales collateral, event and exhibition displays. Overseeing that all brand messaging is consistent;Monitoring and analysing search engine marketing metrics, website traffic and trends to identify customer behaviour to identify improvements needed to maximise customer satisfaction and sales conversions;Working with all relevant stakeholders to ensure all dealer information, sales tools and website always remain up-to-date;Planning strategic target marketing campaigns such as e-marketing, direct mail and social media;Producing and implementing robust plans to grow social media with engaging and relevant content;Identifying and working with business partners and sponsorships to grow the brand awareness and build valuable relationships, acting as the lead contact;Overseeing the company's customer care marketing activities;Working closely with the company's sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations;Working with a selected marketing agency to ensure all marketing objectives are met. Arrange and attend regular meetings to track progress;Managing all online marketing platforms. Making sure that all information used by dealers and the sales team is kept relevant;Responsibility for the writing, proof reading and the distribution of all external communications;Working closely with the marketing team in Augusta, USA to identify opportunities to collaborate and utilise existing materials. Qualifications You should be degree educated or equivalent in Marketing;Comfort around the products;Extensive Marketing experience;IT literate, with proficiency in Microsoft Word, Excel, and PowerPoint;Photoshop experience is preferable;Excellent communication skills, with the ability to communicate effectively with both internal and external stakeholders;You should be self-motivated and commercially aware;A personable individual with a positive attitude and of high moral values;Commercially aware. Job Field: MarketingPrimary Location: GB-ENG-SuffolkRecruiting Company: Jacobsen: Ransomes UKSchedule: Full-timeJob Level: Manager without Direct ReportsShift: First ShiftJob Posting: 09/04/2019, 10:35:16 AM

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