Interim Brand Manager - Food/FMCG

Recruiter
Omega Resource Group
Location
St. Albans, UK
Salary
Competitive
Posted
16 Oct 2019
Closes
25 Oct 2019
Ref
1300386586
Contract Type
Permanent
Hours
Full Time
Interim Brand Manager

St Albans

Brand Management / Marketing

Food/FMCG - Own Label

£Day rate

Our purpose is to create the food our nation loves most for modern life, and we've been doing it a long time - many of our much-loved brands have been part of UK life for more than a century.

They are one of Britain's biggest food companies and you'll find our leading brands in around 94% of British households, as well as across multiple international markets. We're listed on the UK Stock Exchange, with annual revenues of in excess of £800m and employ around 4,000 colleagues, across 15 locations.

We're looking for energy, passion & agility as a key part of this role will be to lead strategic brand projects (NPD/ EPD/ PPA etc); delivering products to market on time with a sound business case, driving incremental brand & category growth

Working alongside the Baking Controller, this person will support strategy development and play a fundamental role in re-energising some of Britain's most loved brands.

The No 1 brand in Flour, McDougalls, is on a steep, fast path to modernisation. Alongside the exciting new Paul Hollywood launch, the ground breaks upcoming launches under Mr Kipling and Cadbury brands, as well as a number of other smaller brands (Atora, Hovis (Flour & Yeast)) results in a mix of interesting challenges - Regaining No 1 brand role, working with a Celebrity & Brand license & clever "fighter" thinking.

KEY ACCOUNTABILITIES & RESPONSIBILITIES:
  • Working across all brands in the Home Baking portfolio with priority focus on supporting the key brands, while developing a "light-touch" understanding of smaller brands.
  • Implementing the in-year marketing plan via development and execution of innovation plans & product / packaging improvements.
  • Contribute to the 3 year pipeline development in collaboration with the head of Innovation and the Home Baking Controller.
  • Development of the specific components of the 18/19 plans alongside the Home Baking Controller.
  • Keeping consumers at the heart - developing insight led, consumer centric brand development projects to step change growth.
  • Working to lead key NPD/EPD & other brand development projects through our commercial approval process with strong consumer, category and shopper rationale supported by rigorous business cases to ensure maximum chance of in market success.
  • To lead and inspire cross-functional teams (specifically R&D, Category Management, CP&E, Supply Chain and Sales) to facilitate successful projects to market
  • Working closely with the Baking Controller to ensure all initiatives are aligned to brand strategies & bring the Brand Benefit to life
  • To develop and validate stand-out packaging for initiatives that bring concepts to life and promotes trial
  • To create products with distinct propositions that deliver long term, sustainable & profitable brand growth
  • Develop broader brand management skills via focus on P&L understanding, Audit and plans for smaller brands.

MINIMUM REQUIREMENTS
  • Successful brand marketing / innovation experience within a market leading FMCG organisation
  • Someone who can make an impact and can demonstrate delivering outstanding results in a fast moving dynamic environment
  • Strong bias for action and high degree of personal accountability
  • Strong experience of working cross-functionally and leading projects to successful in market delivery
  • Experience of working with a broad spectrum of research tools (including market data, trends analysis and consumer qualitative programmes)
  • A commercially and analytically aware individual (fluent in understanding and developing a P&L) who is comfortable creating and presenting business cases in an organisation which will only invest on the back of sound quantitative evidence
  • An instinctive marketer who places consumers at the heart of everything that they do
  • Evidence of challenging convention, demonstrating good initiative and thinking 'out of the box'
  • Ability to work at Fewer - Bigger - Better frameworks and identify the best combination of opportunities & lead to comprehensive plans.
  • Experience working within the Food and Beverage Industry an advantage

For more information please call Giles Churchill at Omega Resource Group on or

This job was originally posted as www.totaljobs.com/job/88332336

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