Digital Marketing Manager

Amber Recruitment Solutions Ltd
Watford, UK
15 Oct 2019
04 Nov 2019
Contract Type
Full Time
Our client is looking for a creative and commercially minded Digital Marketing Manager to join their Online department.

As Digital Marketing Manager you will be responsible for driving traffic websites through a range of digital channels and maximising conversion %s. The ideal candidate will be responsible for planning, forecasting and executing all digital marketing activity to achieve revenue targets, whilst maintaining a healthy ROI.

Digital Marketing Manager

Key Responsibilities

· Planning and implementation of all digital marketing activity. This will include developing a marketing plan in order to drive traffic to websites using

o Paid advertisements through platforms such as Facebook

o PPC activity through search engines such as Google and Bing

o PPC activity through native advertising placements

o Developing and implementing an email strategy (acquisition & retention)

o Proactively sourcing new Affiliate partners and managing their activity

o Manage social media platforms for a range of online products

o Implement SEO strategy with the goal of ranking for key search terms

· Monitoring all traffic & conversions and making sure all activity is measured against agreed KPIs

· Maintaining accurate accounting records of budget and spending

· Ensuring all suppliers pass due diligence checks and are approved internally by the Data protection Officer to ensure all traffic driven to the site is done so in a compliant manner

· Working in line to achieve the company's commercial objectives

·Key Skills & Experience

· At least three years' experience in digital marketing and a comprehensive understanding of a wide range of digital marketing channels

· Must have experience in: Google Analytics, Google AdWords, Facebook Ad Manager

· Have previous experience of sourcing and managing third party Affiliates

· Understanding of GDPR and an appreciation of the importance of the regulations and how it impacts the business

· Experience of working alongside a creative department in order to develop high quality content strategies

· You must have the ability to work to strict deadlines

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