Digital Marketing Manager

Recruiter
Amber Recruitment Solutions Ltd
Location
Watford, UK
Salary
Competitive
Posted
15 Oct 2019
Closes
04 Nov 2019
Ref
1299239291
Contract Type
Permanent
Hours
Full Time
Our client is looking for a creative and commercially minded Digital Marketing Manager to join their Online department.

As Digital Marketing Manager you will be responsible for driving traffic websites through a range of digital channels and maximising conversion %s. The ideal candidate will be responsible for planning, forecasting and executing all digital marketing activity to achieve revenue targets, whilst maintaining a healthy ROI.

Digital Marketing Manager

Key Responsibilities

· Planning and implementation of all digital marketing activity. This will include developing a marketing plan in order to drive traffic to websites using

o Paid advertisements through platforms such as Facebook

o PPC activity through search engines such as Google and Bing

o PPC activity through native advertising placements

o Developing and implementing an email strategy (acquisition & retention)

o Proactively sourcing new Affiliate partners and managing their activity

o Manage social media platforms for a range of online products

o Implement SEO strategy with the goal of ranking for key search terms

· Monitoring all traffic & conversions and making sure all activity is measured against agreed KPIs

· Maintaining accurate accounting records of budget and spending

· Ensuring all suppliers pass due diligence checks and are approved internally by the Data protection Officer to ensure all traffic driven to the site is done so in a compliant manner

· Working in line to achieve the company's commercial objectives

·Key Skills & Experience

· At least three years' experience in digital marketing and a comprehensive understanding of a wide range of digital marketing channels

· Must have experience in: Google Analytics, Google AdWords, Facebook Ad Manager

· Have previous experience of sourcing and managing third party Affiliates

· Understanding of GDPR and an appreciation of the importance of the regulations and how it impacts the business

· Experience of working alongside a creative department in order to develop high quality content strategies

· You must have the ability to work to strict deadlines

Similar jobs

Similar jobs