Digital Marketing Executive

Recruiter
Naim Audio
Location
Wiltshire, UK
Salary
Competitive
Posted
13 Oct 2019
Closes
26 Oct 2019
Ref
1291867066
Contract Type
Permanent
Hours
Full Time
It began with one man's passion for music.

Believe that the exploration of sound is an adventure? Want to join a world leader in the audio field and work alongside some genuinely brilliant people?

Naim Audio is a highly respected global brand that is both innovative and creative, continually receiving awards and 5-star reviews for our ability to produce technically brilliant stylish audio pieces.

Purpose of Role/Key Objectives

To support the Marketing team in the delivery of the Marketing strategy to support Naim's overall 5 year plan, referred to as Marketing Blueprint.

Carry out day to day digital marketing activities aimed at driving brand growth and profitability. Support the production of exceptional quality marketing, materials, products and communications within the given timescales and budgets. Further detail can be found below:

Support development of the Naim Website

* Create optimised and engaging content including regular news items and Connection articles, in line with PR and advertising activity

* Working closely with Naim's digital agency, devise strategies to drive online traffic to the Naim website through organic and paid search campaigns

* Manage and maintain Naim's translated sites, working with distributors to add further languages to ensure we have localised content in all key markets

* Develop and monitor E-commerce platform to drive online sales

* Work with external website developer to ensure all website updates are delivered on time, fully tested across all browsers and on brief.

Develop and Implement Naim's Email Marketing Platform

* Develop and manage Naim's email marketing platform, creating an engaging calendar of content targeted at different customer groups, driving loyalty and repurchase

* Drive growth of customer database and new customers by promoting sign up's through website, social and other online channels

* Develop digital issue of 'Connection', Naim's monthly customer email

* Author of Naim's monthly trade facing email 'n-Bulletin' to all trade partners.

Develop Social Media Channels and Drive Best Practice Across All Markets

* To deliver and monitor a strong calendar of engaging content across Naim's social media platforms, in line with social strategy, driving engagement and growth across all markets

* Develop and roll out social guidelines for Naim distributors ensuring brand values and execution are truly global and consistent across all online and social channels

* Provide excellent customer service through Naim's social channels.

Digital Asset Management

* Maintain Naim's online asset management portal, ensuring all logos, guidelines, images, launch information and software updates are up to date

* Ensure all assets are fully searchable through key wording and tagging

* Manage different user types, ensuring all trade partners and press have access to what they need easily and quickly.

Monitoring & Reporting

* Monthly digital reporting and analysis, including SEO, PPC, email, social media (including Naim Forum) and conversion tracking on website

* Review new technologies, keeping Naim at the forefront of developments in digital marketing

* Monitor competitor social media, websites and e-marketing to promote best practise

* Monitor usability and be able to evaluate end-to-end customer experience across multiple channels and customer touch points

* Monitor Naim retailer and distributor websites and other online channels to ensure the Naim brand is represented correctly and consistently in all markets.

Fulfil other duties as required

* Pick up new activities that fall broadly in the purpose of the role

* Fix things that you can see need fixing

* Identify problems and find solutions.

* All employees have a responsibility for quality and must check the quality of the work they perform

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