Subscriptions Marketing Manager

Recruiter
Lloyd Recruitment East Grinstead
Location
Crawley, UK
Salary
Competitive
Posted
04 Oct 2019
Closes
28 Oct 2019
Ref
1282279910
Contract Type
Permanent
Hours
Full Time
Subscriptions Marketing Manager, 6 month contract, Crawley, £30,000 - £35,000 pa pro-rata

Lloyd Recruitment is working with a leading media and events company based in Crawley who are seeking a Subscriptions Marketing Manager for a 6-month fixed-term contract covering a period of maternity.

Reporting into Head of Paid Content this role will take responsibility to execute marketing campaigns for subscriptions and memberships for a select few of the company's brands.

Key responsibilities:
  • Execute marketing campaigns for subscriptions and memberships in conjunction with the Head of Paid Content Marketing, Senior Marketing Manager, and key internal stakeholders
  • Use the full range of relevant channels both online and offline; email marketing, content marketing, social media and PPC
  • Maintain house and brand styles
  • Manage all print and design elements of marketing plan according to best working practice
  • Develop comprehensive marketing briefs for both internal and external suppliers, ensuring all aspects of the brief are fully understood
  • Copy write promotional materials: emails, letters, web pages, carrier sheets, banners etc
  • Assist with ecommerce development; overseeing the content, improving customer journeys, optimising the conversion funnel, analysis on performance and reporting
  • Maintain a full set of marketing reports to keep intelligence and records on campaigns, targets, responses, ROI etc
  • Use business analytics and intelligence to analyse/interpret data, providing actionable insights
Essential skills and experience required:
  • Previous experience within a subscription's environment is a must
  • Proven campaign management skills
  • Knowledge of the digital environment; social media advertising/PPC
  • Confident communicator at all levels
  • Copy writing experience
  • Good research skills
  • Ability to work with data

This is a fantastic opportunity for a Subscriptions Marketing Manager to work within a fast-paced market leader, covering a period of maternity.

Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates

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