Subscriptions Marketing Manager

Lloyd Recruitment East Grinstead
Crawley, UK
04 Oct 2019
28 Oct 2019
Contract Type
Full Time
Subscriptions Marketing Manager, 6 month contract, Crawley, £30,000 - £35,000 pa pro-rata

Lloyd Recruitment is working with a leading media and events company based in Crawley who are seeking a Subscriptions Marketing Manager for a 6-month fixed-term contract covering a period of maternity.

Reporting into Head of Paid Content this role will take responsibility to execute marketing campaigns for subscriptions and memberships for a select few of the company's brands.

Key responsibilities:
  • Execute marketing campaigns for subscriptions and memberships in conjunction with the Head of Paid Content Marketing, Senior Marketing Manager, and key internal stakeholders
  • Use the full range of relevant channels both online and offline; email marketing, content marketing, social media and PPC
  • Maintain house and brand styles
  • Manage all print and design elements of marketing plan according to best working practice
  • Develop comprehensive marketing briefs for both internal and external suppliers, ensuring all aspects of the brief are fully understood
  • Copy write promotional materials: emails, letters, web pages, carrier sheets, banners etc
  • Assist with ecommerce development; overseeing the content, improving customer journeys, optimising the conversion funnel, analysis on performance and reporting
  • Maintain a full set of marketing reports to keep intelligence and records on campaigns, targets, responses, ROI etc
  • Use business analytics and intelligence to analyse/interpret data, providing actionable insights
Essential skills and experience required:
  • Previous experience within a subscription's environment is a must
  • Proven campaign management skills
  • Knowledge of the digital environment; social media advertising/PPC
  • Confident communicator at all levels
  • Copy writing experience
  • Good research skills
  • Ability to work with data

This is a fantastic opportunity for a Subscriptions Marketing Manager to work within a fast-paced market leader, covering a period of maternity.

Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates

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