Digital Marketing Executive

Recruiter
Workstreet
Location
Birmingham, UK
Salary
Competitive
Posted
12 Sep 2019
Closes
21 Oct 2019
Ref
1257845165
Contract Type
Permanent
Hours
Full Time
Digital Marketing Executive

Dudley region

Due to recent growth, our technology client is looking for a Digital Marketing Executive to join their team. This would be an ideal role for someone very interested in IT / Technology and keen to further career in Digital Marketing.

The candidate will need to have:
  • SEO experience,
  • knowledge of Umbraco web site design and maintenance,
  • copy writing experience, eshots and the writing of marketing collateral
  • Digital marketing experience
  • Social media experience - Linkedin and Twitter,
  • Raising brand awareness techniques and experience

knowledge of:
  • google analytics,
  • Umbraco cms,
  • Adobe creative suite,
  • email marketing platforms (Fat Mail)

Key responsibilities for the role:
  • Collaborate with internal teams to create digital assets to optimise user experience and to implement tracking and reporting to measure campaign performance.
  • Create and optimise online content on all digital platforms including social media including Twitter, LinkedIn & Facebook.
  • Post blogs, case studies and news articles.
  • Repurposing creative content and applying across social, editorial and email marketing.
  • Taking responsibility for the social media platforms and managing the content schedule, ensuring posts are captivating and consistent with the organisations tone of voice.
  • Aiding in the maintenance and management of the CRM and email delivery system.
  • Successfully launch measurable digital marketing campaigns that align to the company's customer engagement goals.
  • Develop and implement a range of digital advertising streams, such as PPC, banner adverts, email marketing campaigns to achieve KPIs within allocated budget.

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