Digital Marketing Executive

Birmingham, UK
12 Sep 2019
21 Oct 2019
Contract Type
Full Time
Digital Marketing Executive

Dudley region

Due to recent growth, our technology client is looking for a Digital Marketing Executive to join their team. This would be an ideal role for someone very interested in IT / Technology and keen to further career in Digital Marketing.

The candidate will need to have:
  • SEO experience,
  • knowledge of Umbraco web site design and maintenance,
  • copy writing experience, eshots and the writing of marketing collateral
  • Digital marketing experience
  • Social media experience - Linkedin and Twitter,
  • Raising brand awareness techniques and experience

knowledge of:
  • google analytics,
  • Umbraco cms,
  • Adobe creative suite,
  • email marketing platforms (Fat Mail)

Key responsibilities for the role:
  • Collaborate with internal teams to create digital assets to optimise user experience and to implement tracking and reporting to measure campaign performance.
  • Create and optimise online content on all digital platforms including social media including Twitter, LinkedIn & Facebook.
  • Post blogs, case studies and news articles.
  • Repurposing creative content and applying across social, editorial and email marketing.
  • Taking responsibility for the social media platforms and managing the content schedule, ensuring posts are captivating and consistent with the organisations tone of voice.
  • Aiding in the maintenance and management of the CRM and email delivery system.
  • Successfully launch measurable digital marketing campaigns that align to the company's customer engagement goals.
  • Develop and implement a range of digital advertising streams, such as PPC, banner adverts, email marketing campaigns to achieve KPIs within allocated budget.

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