SEO Manager

Lilium Direct Ltd
23 Sep 2019
20 Oct 2019
Contract Type
Full Time
Role Profile: SEO Manager

Location: London

Salary: £45,000 - £50,000 /year + bonus

Position: Permanent, Full Time

About Us

We are based on the idea that gambling comparison sites can be better. Better for the user, and better for the gambling operator.

We create products that help consumers cut through the huge volumes of casino, sports betting, bingo, lottery, poker and esports operators on the market - and find exactly the right place to play. Comparison sites, to put it simply. And we strive to make them as up to date, useful, intuitive and feature-rich as possible.

We believe in creating a better online gambling comparison experience. We work to help consumers cut through the noise and empower them to make informed decisions when choosing an online casino, betting site, poker room and more.

We're expanding fast and looking for talented, driven people to play their part in our success story.


We are looking for a talented, hands-on SEO specialist to drive forward one of the company's key comparison brands. We're a fast-growing digital marketing company operating in a highly competitive and innovative sector. Working closely with the Head of SEO, you'll join an expanding team of marketing specialists and will make an immediate impact on the operation of the business.

About the role
  • Be responsible for developing and driving the implementation of a global SEO strategy for the brand, maximising performance across multiple markets
  • Create growth plans to drive commercial opportunity, spanning the full SEO spectrum, including content, product, outreach and technical.
  • Identify new opportunities, taking inspiration from our own data, competitor analysis and other industry best practice
  • Conduct regular (daily) spot checks using traffic analysis, keyword research and on-page auditing to ensure opportunities are raised and prioritised quickly.
  • Optimise content, ensuring relevant and natural keyword usage and incorporation of semantically relevant search terms.
  • Technical analysis, using crawling tools such as Screaming Frog & Sitebulb and other third party services (GTMetrix/Ryte +more) along with manual inspection.
  • Align and encourage the company's Product and Development teams to ensure all websites and new pages are optimised from a technical point of view, prioritising search engine indexation and accessibility, internal linking, structured data, media delivery & infrastructure (page speed) when building rich web experiences.
  • Work with Analyst and Outreach resources to regularly review work for QA; conducting analysis, making recommendations and providing supporting information to ensure our high standards are consistently met.
  • Be the voice of reason when planning link building strategy and content campaigns. Rationalise great ideas by reminding of the prescribed topics, quantified opportunities elected for discussion to ensure the output has both the mechanics to drive SEO performance but also the right content and tone to resonate with the target audience via a healthy blend of outreach techniques.
  • Communicate ongoing developments in the SEO and digital marketing space back into the internal team, attending events and training sessions.
  • Strive to develop new techniques and optimisation efforts based on a test, improving mentality while staying abreast of industry updates and opportunities.
  • Raise awareness internally of the importance of SEO and champion investment that will be conducive to achieving company objectives.
  • Ensure that performance & data is at the heart of all SEO strategy; delivering ROI for suggested activities and development.

About you
  • Evidence of running fantastic SEO campaigns and managing and developing teams
  • Strong knowledge of SEO strategy and tactics, in terms of creation, planning and implementation
  • Adept Excel, Search Console via API, Google Analytics and third party tool skills
  • Keen commercial awareness
  • A great problem solver with strong organisational skills and a keen eye for detail
  • The personality to build and maintain strong working relationships
  • Ability to work well under pressure or to time critical deadlines
  • A good communicator, comfortable with presenting internally and managing international team members
  • We look for inquisitive people who challenge the past and drive the future of SEO

  • 25 days' annual leave plus bank holidays
  • Flexible working hours
  • Free refreshments - on-site barista, tea, fruit water, and beer
  • Bonus scheme

Next Steps

To apply to our vacancy for an SEO Manager, please click on Apply to upload your CV and cover letter.

We look forward to hearing from you.

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