CRM Production Manager - Holidays

Recruiter
easyJet
Location
Honiton, UK
Salary
Competitive
Posted
01 Oct 2019
Closes
21 Oct 2019
Ref
1276348219
Contract Type
Permanent
Hours
Full Time
Job Description - CRM Production Manager - Holidays (10366)Job Description CRM Production Manager - Holidays (10366)Description COMPANY

When it comes to innovation and achievement there are few
organisations with a better track record than us. Over the last 23 years, we
have changed the way people travel, leading the way in the short haul airline
market across the UK and Europe. With a growing fleet of over 300 aircraft,
annual passenger numbers in excess of 85 million and an unparalleled network of
over 1,000 routes, our aim it to make travel easy and affordable for our
customers. Then it’s our people and
passion which set us apart. Highly talented, forward thinking people with a
real sense of fun. We are generation
easyJet, joined together by our “Orange Spirit”.

easyJet Holidays was initially launched in 2011 and has
since the start been providing millions of easyJet customers with hotels and
destination services across Europe. However, investment to date has been
limited and following a strategic review that has revealed significant
opportunities easyJet has now decided to set up a separate business unit within
the group to capture these and expand our footprint within the European
holidays market. We’re building an industry leading team of
experts who will develop a separate business that is agile, innovative,
energetic and will disrupt the holiday market! We’re an ambitious bunch and
have big plans ahead but we’re on the lookout for some additional hands.

JOB PURPOSE

Working with the CRM
Communications Strategy manager â€" Holidays and partner agency MRM McCann, you
will be responsible for building and optimising multi-channel CRM
programmes. Campaign production will be predominately
email but moving to include SMS and Push messaging - supporting a performant and efficient easyJet
Holidays CRM communications programme.

You will be building campaigns
to brief, within timescales and with a focus on efficiency and CRM best
practice. This hands on campaign
delivery role will be producing one off sends as well as building automated
multi-channel multi-step marketing programmes within our marketing automation
platform Emarsys. You will need to maintain
and apply stringent quality control across all campaign activity including
documentation

Testing is fundamental to all
our CRM activity, so you will be
required to support a robust test learn and optimise strategy in to all builds,
ensuring optimisation can be implemented quickly and efficiently, and results
are measurable

Supporting launch and
ongoing activity, you will need to provide regular updates to the Communications
Strategy Manager - easyJet Holidays to ensure priorities are managed, and
escalate opportunities, issues or blockers proactively

We are an ambitious team,
so this role will be busy and exciting â€" you will need to manage multiple
projects at any given time, keeping them on track and to scope, applying
lessons learned for continuous improvement.
And ultimately be the champion and ambassador of CRM best practice
within easyJet Holidays team, ensuring operational excellence in everything we
do.

Requirements of the Role JOB ACCOUNTABILITIES

Production support across CRM team, supporting build and
maintenance of all marketing automation Responsible for
delivering stringent quality control processes across all campaign
activity Proofing and
sign off of all campaign activity, ensuring activity is to brief and all
rules are implemented and working correctlyMonitoring
of campaign activity to ensure all continuing to deploy correctly,
highlighting and escalating any quality concerns or changes in performance
metricsImplement
tests and optimisations to drive campaign performance, to brief and within
timescales and record learningsSupport
in maintaining the communication planner across all activity Working
with other channels, ie digital to ensure campaigns are fully integratedWorking
closely with marketing teams on communication pipeline and advocate CRM best practicesAttending
and contributing to daily scrums,
weekly status meetings with relevant stakeholders and status reports, and
taking a lead role at times when necessaryProduce and
keep in an organised manner project documentation including briefs, technical
specifications, timing plans, approval documentation and maintain commercial
confidentiality of documents and electronic informationEnsure
customer information is held or transmitted securely in accordance with
company guidelinesEnsure eCRM
rules are preserved and optimisedEnsuring
operational excellence through delivery objectivesAct as an
ambassador for CRM within easyJet, gathering requirements and
communicating programmes, activities and results, and to challenge and
question

COMPETENCIES

Ownership and Delivery. Has a clear
focus to deliver results, working to targets, reviewing progress and adapting
their plans accordingly, motivating themselves/the team to achieve. Customer and Shareholder Value. Understands
who their customers are and seeks to exceed their needs, focussing on the
importance of safety for both customers and employees. Building Relationships. Expresses
ideas confidently and clearly, builds positive and constructive relationships
with others, gets to know colleagues within their own team and supports them to
ensure team goals are achieved. Innovation and Change. Is open to new ways of doing things
and questions existing approaches, views change as an opportunity, comfortable
working in a dynamic and ambiguous environment.

KEY SKILLS REQUIRED

Experience
and confidence working with leading ESP platforms Good industry knowledge of email
best practiceExcellent attention to detail, you
will be the quality lead for all CRM activityGenuine passion for a test, learn
& share cultureAbility to maintain positive working
relationships with a diverse group of internal and external personnel and
effectively manage expectations with stakeholdersSelf-motivated, and able to work
independently and as part of a team Strong organisational, project
implementation & management skillsAbility to adapt to changing
priorities and to thrive in a fast-paced work environment Ability to manage deadlines, work
well under pressure and multi-task#LI-OP1

Business Area MarketingPrimary Location United Kingdom-London-London Luton AirportOrganisation easyJet HolidaysSchedule Full-timeUnposting DateOngoing

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