PR Account Manager

2i Recruit Ltd
Hook, UK
26 Sep 2019
09 Nov 2019
Contract Type
Full Time
Our client based in Hook are seeking an experienced PR Account Manager to join their busy team.

The right candidate will take the lead in driving the success of the team's client campaigns by regular client communication and motivational management of the other team members to deliver agreed tactics and the associated results. Working with the Account Director, you will clearly understand your clients' objectives and requirements, and translate quick but creative thinking into decisive action; providing team management, delegation of tasks and exceptional media relations skills.

Key Responsibilities

Client Management
  • Builds and maintains strong relationships with clients, establishing self and the company as an invaluable long-term partner for PR, content, digital and social media services
  • Manages all communication with the client and ensures deadlines and service agreements are met consistently by the team including guarantee that client communications are responded to within 24 hours
  • Ensures the on-going achievement of all deliverable client objectives
  • Works closely with the client and Account Director to regularly review account performance, identifying and communicating opportunities for additional services
  • Schedules, organises and runs regular client meetings and calls, providing consultative advice on tactical communications activity
  • Work with account director to define KPIs, deadlines and service agreements
  • Ensures that all activity and results are reported back to the client in a timely manner, providing insight and analysis where possible
  • Provides detailed reports on account performance to the Account Director or management team on request

Media relations, Content, Social & Digital
  • Understands and avidly follows the news agenda, positioning clients and their products/services within the wider news narrative
  • Oversees all major media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects
  • Builds, maintains and develops productive relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels
  • Utilises networks to create and maximise client coverage, advising on long-form and short-term narratives
  • Maintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agenda
  • Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
  • Manages and critiques the content creator's drafting of a broad range of written materials including press releases, articles, blog entries biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
  • Works with content creators to improve knowledge of techniques and writing styles across multiple channels and platforms
  • Uses social media platforms to expand own network, develop media relationships and positively impact client results
  • Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns
  • Provides social media insight as well as execution and management of related digital activity

Team Working and Development
  • Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
  • Line manage the Junior Account Executive and Account Executive, including coaching, supervision, assessment and review of junior team members
  • With the account director, evaluate training requirements for the team to ensure that they have access to the most appropriate training and are equipped to fulfil their responsibilities in the most efficient manner.
  • Sets team objectives on a daily, weekly, monthly and quarterly basis
  • Provides guidance to colleagues on how to best manage campaigns

General Skills
  • Works with the HR Manager to reward, retain and develop account team and resolve any performance related issues
  • Promote an environment of presentism within your team by taking responsibility for absence management, including sickness and holidays in line with company policies.
  • Work with the HR Manager to recruit high calibre candidates into the teams and develop and initiate hiring strategy in line with projected organisational requirements
  • Take responsibility for the wellbeing and safety of your team and ensure they are aware of safe working practices.
  • Provides thoughtful, creative and relevant ideas to and - when required - participated in new business pitches
  • Ensure all activities meet with and integrate with the company values and requirements for CMS (quality management) and general duty of care

Management Behavioural Competencies
  • Values and consistently delivers a high quality and innovative service to all customers, colleagues and peers, recognises and rewards outstanding performance within the agency
  • Commercially aware and maintains up to date knowledge of trends in the technology PR and marketing sectors, and/or areas of specialism, and adds value to the business and our clients
  • Acts with integrity and demonstrates sound moral and ethical principles that align with our values. Encourages inclusivity within the agency
  • Works as a team by encouraging cooperation, collaboration and partnerships with colleagues, clients, peers and team and shares knowledge, skills and expertise with colleagues
  • Is straightforward, communicates honestly and frankly and ensures interactions with clients, colleagues and peers is clear and consultative
  • Builds trust with clients, colleagues and peers through sound decision-making and by sharing knowledge and skills in area of expertise
  • Is responsive to often multiple requests from clients, colleagues and peers by reacting quickly and positively. Takes initiative to make improvements and deliver results
  • Demonstrates commitment and accountability through dedication to clients, peers and colleagues. Seeks to identify problems, and recommends best solutions

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

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