Digital Marketing Manager

Peterborough, UK
20 Sep 2019
28 Sep 2019
Contract Type
Full Time
Our client based in Peterborough is looking to recruit a Digital marketing Manager on a fulltime permanent basis. As well as managing the marketing for the companies website you also manage the Direct to Consumer Marketing and PR activities and positioning of the company's brand also looking at the marketing strategy of the business.

Main duties include:
  • To achieve a measurable increase in brand awareness for the attraction of new customers and customer retention.
  • To monitor industry trends, customer behaviour analysis and competitor data to constantly adapt and modify marketing plans as and when necessary.
  • Work with the Directors and senior management team to develop and implement a marketing strategy that will support the brand and drive sales.
  • To liaise with the Senior Management team in order to execute the strategy in a timely fashion in line with wider company objectives and goals.
  • Management responsibility for all brand/marketing communications online. Run the day to day digital marketing channel mix across; email, search engine optimization (SEO), affiliates and mobile apps.
  • Drive and initiate online projects and site enhancements to improve customer journey and conversion rates.
  • Manage the relationship with agencies and marketing tech suppliers within budget.
  • Manage the Marketing team - recruitment, training/coaching and performance management.

Candidate skillset
  • Detailed e-commerce managerial experience.
  • Experience of international e-commerce marketing activities.
  • Managing a team in a fast-paced environment.
  • Strong experience of AdWords and affiliate marketing.
  • Google analytics experience is a must for this role.
  • Highly analytical with a data-driven approach to marketing.
  • Highly data driven and have experience working with google analytics.
  • Able to create, plan and execute brand and online projects.

┬ĚStrong digital marketing background.

This is a great opportunity to join a well established organisation. Due to or clients location own transport is essential.

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