Paid Digital Lead

Mploy Staffing Solutions Ltd
Salisbury, UK
20 Sep 2019
23 Sep 2019
Contract Type
Full Time
Mploy Digital are seeking a PPC Lead to join our progressive client based in Amesbury. PPC will be your specialism and you will take the lead in developing strategies and allocating budgets. Owning the social digital advertising campaigns and managing their external agency. This role is a stand alone position where you can make and change and shape the ongoing strategy.

You will be a creative, problem solving PPC expert, able to stay ahead of the latest trends!

Improving paid search effectiveness, maximise ROI and reduce cost per acquisition
Managing PPC campaigns across Google, Bing and Yahoo! and manage all paid
search advertising campaigns
Optimising all PPC activity, including bid management, copywriting and
competitor benchmarking
Tracking KPIs to assess performance and pinpoint issues
Leading on keyword selection and audience targeting strategies
Suggesting and developing new campaigns across multiple channels
Working with SEO and content managers to edit and review ad campaign content to ensure it delivers the maximum ROI
Landing page testing and optimisation.

You will have:

Experience in managing PPC campaigns and developing PPC strategies
Strategic knowledge of the complete digital marketing mix, particularly SEO and
social media
Strong analytical and reporting skills
A good working knowledge of key programmes including Google AdWords,
Google Analytics, Tableau, Web Trends etc.
Proficient in MS Office (particularly Excel)
BSc/BA or equivalent career experience in Consumer Marketing, Digital Media or a related field
A creative flair with analytical attitude
Ability to write content to brief would be beneficial

Salary on application + Benefits

Based in Amesbury with free parking on site - apply now for immediate consideration or call Ross @ Mploy Digital & Marketing for more information

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