Direct Marketing Specialists

Nationwide Building Society
Swindon, UK
19 Sep 2019
21 Sep 2019
Contract Type
Full Time
Job description
We have several opportunities for Direct Marketing Specialists to join our Strategy team and support the development of our Member Contact Strategy.

If you are experienced in direct marketing, passionate, with strong commercial acumen and a flair for marketing planning, then we want to hear from you. You will thrive on building strong relationships with the wider Marketing & engagement Community, enjoy telling compelling stories demonstrating how our 1-2-1 channels are performing and the actionable insights required to drive great results.

You will be part of our Propositions & Engagement community, and you'll work with other teams too, including those who run our website, design our products and services, analyse our data, manage our suppliers and look after our members.

If you come to work here at Nationwide, you'll be part of something a bit different. And part of something really quite special. Our award-winning Propositions & Engagement community covers all sorts of things, from brand and advertising to digital communications, events to social investment, analytics to delivery - and everything in between.

  • Please send in your application by 29 th September 2019.
Who we're looking for
We are seeking candidates who are/have:
  • Competent marketing planning & performance professionals
  • Experience within a marketing environment
  • Financial Sector experience is desirable but not essential
  • Would welcome applicants with both agency and client-side experience

We're not just looking for your experience and skills. We're also interested in who you are as a person. Why? Because our membership is made up of so many different kinds of people. So, we want our employees to be just as diverse, too.

That's why we want to know all about:
  • Your values and what makes you who you are
  • How you can make a difference to our members
  • Your marketing experience, including awareness of 1-2-1 channel communications and their place within the Marketing Mix
  • Your strong analytical skills, ability to confidently communicate and cascade learning to numerous stakeholders to justify future recommendations
  • Your track record of developing and delivering marketing planning strategy, and your experience of using commercial and analytical acumen to identify opportunities and act on them
  • Your ability to proactively create a wide network of senior stakeholders across the business, building and leveraging relationships
  • Your marketing experience and strong knowledge of marketing campaign management
What you'll be doing
• You will deliver Nationwide's Member Contact Strategy and be responsible for planning and implementing member contact through one of our owned media channels: Retail prompts and outbound calls, Digital prompts within our online bank, Direct mail, Statements or Email• You will develop close working relationships with our campaign execution team (responsible for building the campaigns) and targeting analytics team (responsible for creating targeting models), forming a channel matrix team that will be vital to day-to-day operation• You will be responsible for the development and delivery of the 1-2-1 member contact plans, working collaboratively with our Marcomms teams to drive optimisation and develop the channel strategy• You will be responsible for surfacing individual campaign insight to help inform our 121-marketing strategy and assist Contact planning teams in making Stop, Continue and Refine decisions, taking into consideration both internal and external market factors to bring to life the story of performance• As well as providing recommendation you will be expected to look back, understanding the changing trend of our campaign performance and providing explanation and root cause analysis• This will ladder up to Community reporting where you will be key in delivering Member Contact Strategy updates to Senior Stakeholder groups on overall objective performance against target, including Strategic Planning and Product areas as well as our own Member Contact Strategy Team

Apply now
The extras you'll get
Our people's success isn't based on how long they spend at their desk. While you'll have contracted hours, we offer a flexible environment. That might be working from home, logging on from other offices across the UK, or working part time or compressed hours. We want to know how you like to work. And if we forget to ask, please tell us. We promise it won't affect your chances at all.

There are all sorts of other benefits, including:
  • Personal development/training - so you can excel and support your career aspirations
  • Pension scheme where if you pay in 7% we'll top it up to 23%
  • 24 days' holiday plus bank holidays with an option to 'buy' up to 10 days extra holiday
  • up to two days of paid volunteering a year
  • Opportunities for flexible working, including the option to work from home
  • Access to an annual performance related bonus scheme
  • Flexible benefits scheme giving you access to discount vouchers at various retail outlets

Work with PRIDE

Why work for us?

At Nationwide, we're here for our members and we put their needs first in everything we do. And now, more than ever, two things are helping us go from strength to strength: we put our customers first, and we're known for being open, honest and trustworthy.
  • We're also the world's largest building society, and founded by ordinary people, with communities at the heart of everything we do. We aim to do the right thing for our members which helps set us apart from our competitors. But we need good people to help us do it. People who understand what we believe in and have the talent and drive to keep us successful. If you come to work here at Nationwide, you'll be part of something a bit different. And part of something really quite special.

At Nationwide, we have a strong ethic of care, and a genuine concern for each other and our members. We recognise that our employees feel most appreciated when their thoughts and values are respected and considered. We are committed to creating a culture that recognises and truly values our individual differences and identities. If you'd like to be a part of an inclusive workplace where you can be yourself, where your talents are nurtured, and you feel empowered to contribute then please apply and help us in building society, nationwide.

What to do next

If you'd like to apply, just click the 'Apply now' button. You'll need to attach your CV and answer a few questions, and you can attach a cover letter if you like.

We'll get back to you as soon as we can to let you know if we'd like you to come in for a competency-based interview, including an individual task, at Nationwide House.

Similar jobs

Similar jobs