Group Aftersales Marketing & Retention Executive

Wollaston BMW
Northampton, UK
18 Sep 2019
21 Sep 2019
Contract Type
Full Time
Are you an experienced Marketing Executive looking for a new and exciting challenge, working for one of the most iconic and prestigious brands in the automotive sector?

The William Morgan Group, with over 300 employees regionally based in Oxford and Northampton has an opportunity for a personable, professional and commercial Aftersales Marketing & Retention Executive to join their Marketing Team, reporting to the Group Marketing Manager.

Based in Northampton, but with regular travel to our Oxford site, you will be responsible for:
  1. Marketing campaigns - Devising, planning and delivering marketing campaigns for the Group's aftersales divisions, ensuring all campaigns are compliant with the manufacturer's guidelines.
  2. Events - Plan, co-ordinate and deliver the Group's aftersales events, co-ordinate follow up activity, monitor referrals, actions, sales and measure and report on the success of each event.
  3. Digital Marketing - Manage social media and email distribution for aftersales campaigns. Design and send Group aftersales e-shots and ensure all websites are up to date and are regularly updated with relevant, interesting aftersales content, via the Content Management System.
  4. Marketing Collateral/POS- provide all departments across the Group with POS materials which are up to date and relevant.

Aftersales | Marketing | Retention | Digital Campaigns | Events | Marketing Campaigns

Essential Skills

We are looking for someone who has experience using content management, customer relationship management systems, and automated email and SMS platforms, ideally having worked in a similar role within the automotive or retail sectors.

You must have experience of developing, executing and measuring the effectiveness of marketing campaigns and demonstrate strong analytical, administrative and organisation skills, with a great attention to detail.

Additionally you will need:
  • A full valid UK driving licence is essential as the role will involve travel between our sites.
  • To be educated to degree level or equivalent.
  • To demonstrate at least two years marketing experience.
  • Proof of eligibility to work in the UK.

About Company

William Morgan Group is an authorised BMW retailer, which provides the complete range of New and Approved Used BMW and MINI vehicles as well as operating the BMW motorcycle franchise. We also provide servicing,parts and accessory requirements.

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