CRM and Retention Campaigner

Animal Friends Pet Insurance
Salisbury, UK
18 Sep 2019
25 Sep 2019
Contract Type
Full Time
Do you have experience in developing customer communication campaigns? Do you enjoy working with stakeholders at all levels of a business? Do you thrive on working within a small performance driven team? If so, you might be interested in our CRM and Retention Campaigner role based in Amesbury!

Package: A competitive annual salary with excellent benefits including 23 holiday days (plus your birthday off), private medical insurance and gym and pet insurance discounts. Part-time hours can be considered.

What you`ll get up to as CRM & Retention Campaigner
  • You'll play a key role in supporting the creation of all lead nurturing and retention campaigns. Campaigns are executed through our CRM system (email marketing), website content plus some direct mail and door drops
  • Another key responsibility will be to help map our customer communications journey for each key interaction and identify areas of improvement for loyalty, retention and customer engagement. You'll also be looking at the journey from online to offline conversion for web and phone sales
  • Another key focus will be to execute loyalty programmes for customers to increase retention including running the refer a friend programme. You'll also be implementing communication campaigns which will include setting KPIs and measuring performance

What we look for in you
  • Experience of developing retention programme campaigns
  • Understanding of the different marketing communications used for leads v's existing customers
  • Proven ability to own the creative process for campaign development
  • Knowledge of the importance of targeting, relevance and personalisation within customer communications
  • Knowledge of CRM systems for automated marketing campaigns

What Animal Friends is all about!

Animal Friends has grown to become not only an award-winning business but one of the largest pet insurance providers in the UK. Currently in our 20th year, we look after over 900,000 pets and offer cover for cats, dogs and horses. Animal welfare is important to us, we donate and support over 300 charities across the UK and worldwide, to date, we have donated over £4 million.

Benefits of working with Animal Friends

We recognise that your hard work shouldn`t come without its perks, so here`s a little list of some of the things you can expect to get from us:
  • 23 days annual leave plus bank holidays and we give you your birthday off
  • 95% of our employee's own pets, we're able to provide up to 25% off insurance
  • We believe looking after employees' health is important, so we offer private medical insurance and contribute up to 50% of your gym membership
  • We like to celebrate success and recognise excellent employee performance; we will donate £3k to the charity of our employee of the quarter's choice
  • Most importantly, you`ll be working within a fun, passionate and vibrant team

Animal Friends Pet Insurance Ltd is an equal opportunities employer and we welcome people of all ages, ethnicities, disabilities, religions and sexual orientations. Your application will be dealt with in the strictest of confidence.

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