SEO Content Campaign Executive

Recruiter
Contact Industrial Recruitment Ltd
Location
Chester, UK
Salary
Competitive
Posted
18 Sep 2019
Closes
02 Oct 2019
Ref
1259818072
Contract Type
Permanent
Hours
Full Time
Contact Recruitment is looking for an enthusiastic and confident SEO Content Campaign Executive for our client based in Chester. This is an excellent opportunity to grow and gain experience in one of the fastest-growing company in the UK.

Role Purpose

Working within our more full creative Marketing Team, our dedicated SEO Team are now seeking someone to take ownership of performing strategic link building and content campaigns for all sites under our brand. This position will sit within our rapidly expanding Marketing department, and you will be responsible for developing and maintaining strong personal relationships with key publishers, influencers and businesses related to our firm.

This is the perfect opportunity for an experienced professional with a good knowledge of SEO, a proven record of delivering results from outreach campaigns, and experience in the creation of creative/shareable content to join a passionate and innovative team and play a crucial part in a successful and award-winning department, that is itself part of a successful and award-winning business.

Role Outline

Working within our dedicated SEO team your responsible be as direct line management to our Outreach Executives, delivering strategies for the link acquisitions and campaigns and as such you will be responsible for supporting and managing workloads, training and development, performing regular personal reviews and setting KPI's.

As our newest member of the SEO team, you will be accountable for delivery in the following areas:
  • Creation of content campaigns and strategies targeted on link acquisition
  • Utilise keyword reports to highlight crucial opportunities for driving session growth
  • Use Google Analytics to monitor session and referral performance of partners
  • Management of Outreach Executive and regular performance reviews
  • Regular reporting and feedback on outreach performance
  • Regular auditing of all websites link profiles
  • Perform Disavow maintenance to ensure the continued organic health of the business
  • Create well-written, engaging web content that is also optimised for search engines
  • Commission engaging creative media from external agencies, to support blog, PR, and outreach content

Skill Requirements

Essential to have:
  • Previous SEO experience on link acquisition (minimum 1-year's agency/in-house)
  • Ability to work under pressure and tight deadlines
  • Good knowledge of SEO best practices
  • Experience using backlink SEO tools (SEMRush, MOZ, Buzzstream, Ahrefs)
  • Experience in creating competitor backlink analysis & reports
  • Proven ability to create outreach campaigns
  • Great interpersonal and communication skills
  • Negotiation skills
  • Knowledge of Google Guidelines and SEO best practises

Nice to have:
  • Portfolio of crucial influencers with working relationships
  • Experience working in a lead role, without supervision
  • Experience using Google Analytics & Google Search Console
  • Experience in penalty recovery and manual actions

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