Email Marketing Executive

Recruiter
Hays
Location
Leeds, UK
Salary
Competitive
Posted
17 Sep 2019
Closes
25 Sep 2019
Ref
1266648309
Contract Type
Permanent
Hours
Full Time
Email Marketing Executive £24,000 + Benefits West Yorkshire A leading financial services organisation based in West Yorkshire Due to an increase in activity, my client is actively looking for a forward-thinking Email Marketing Manager to join their team. This role is responsible for to deliver innovative campaigns that will drive customer acquisition and retention in line with the wider marketing strategy. Responsibilities * Build and deliver email campaigns aimed at acquiring and retaining customers * Ensure all activity has a strong ROI focus * Manage data flows and ensure data integrity * Work across the audiences and ensure customer segmentation is effective * Developing new and innovative ways to increase open and response rates * Analyse the open click rates, and sales data to identify insights that will contribute to campaign and process improvements Personal Profile * Experience working in a financial services or regulated environment is desirable * Previous experience of setting up and developing email campaigns designed to drive ROI * Hands-on experience of using marketing automation systems * Experience segmenting customer data to ensure campaigns and communications are relevant * An understanding of best practice email construction techniques, and the ability to utilise data to make informed design decisions * Basic HTML & Image Editing skills, and experience of Adobe Photoshop/InDesign If you are actively looking for a new opportunity and have the above experience in a regulated environment, please do not hesitate to contact David Major or

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