Digital Marketing Executive

Recruiter
DD Group
Location
Witham, UK
Salary
Competitive
Posted
18 Sep 2019
Closes
23 Sep 2019
Ref
1266619342
Contract Type
Permanent
Hours
Full Time
Job Title: Digital Marketing Executive
Department: Marketing
Location: Witham
Purpose of Role:
The purpose of this role is to deliver ROI focused digital marketing strategies using PPC, SEO, email, social media and other techniques for DD Group websites.
Seeking out new opportunities, investigating and making recommendations for new digital techniques ensuring that the DD group is exploiting all digital channels.
Analyse and report on campaign activity ensuring that key stakeholders are aware of campaign spend, targets and performance.
Main Duties and Responsibilities:
* Set up and control all PPC Accounts (Google and Bing) for the DD Group. This function will not be outsourced and will be the postholders primary role.
* Create targeted Social PPC campaigns and carry out keyword research and implement changes to our PPC accounts and our website.
* Budgetary control
* Manage the SEO profile of the DD Group websites using analytics tools such as BrightEdge
* With the support of the creative team construct and deliver email marketing campaigns within a Microsoft Dynamics environment.
* Search the CRM for contact information via reports. Creating lists for general marketing activity.
* Using the CMS within the website platform, create appropriate content to accompany digital marketing activity.
* Manage the Group's digital profile in such platforms as TrustPilot and Social Media
* Use all metrics and tools available to produce regular reports on campaign performance
* Any other duties as required by the Digital Marketing manager
Skills & experience required:
Our ideal Digital Marketing Executive should have the below skills and experience:
* Must have a good understanding of digital marketing and management of digital platforms
* 2 Years+ PPC management
* A good analytical mindset.
* A proven track record of PPC success.
* General marketing experience and background in a similar role or within an agency preferable.
* To be able to work in a team adding to the conversation where needed.
* To understand the principles of SEO and the basic rules you must employ to be successful online.
* You should understand the principles of content marketing.
Standard Company Requirements:
* To comply with all Health and Safety requirements as outlined by the Health and Safety Executive and business.
* At all times the post-holder should act in a way that supports the Company in maintaining its essential licences and certifications.
* To ensure PPE issued by the business is worn in accordance with Health & Safety legislation.
* Training is undertaken as recommended by your Manager.
* Carry out any other reasonable request as requested by your Manager.
It's an exciting time to join the marketing team at DD. We have big plans for e-commerce and many digital projects ahead. To help us meet our ambitious targets we need a skilled, Digital Marketing Executive to help drive these systems and the business forward.
With support from a Digital Marketing Manager and an experienced creative team you will develop activity to grow our market position within the Dental and medical supply sectors. You will play a key part in our digital agenda with the opportunity to maximise your skills and push boundaries to deliver clearly focused campaigns with a focus on ROI.
An excellent opportunity for someone who wants to make a measurable difference, enjoys autonomy and is excited by the challenge of a growing department with big plans.
About DD
DD Group is one of the largest full-service dental dealers in the UK, supplying around 12,000 dental practices with everything from toothbrushes to specialist medical equipment. It has built a reputation based on personal service and working in partnership with dentists to understand their business and support growth plans through superior product knowledge, competitive pricing and the capability to supply everything a modern practice requires

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