Digital Marketing Manager

Recruiter
Orchard Recruitment Ltd
Location
Bollington, UK
Salary
Competitive
Posted
18 Sep 2019
Closes
26 Sep 2019
Ref
1247763973
Contract Type
Permanent
Hours
Full Time
Overview

A rare and truly exciting opportunity has arisen for an experienced digital marketer to join our Client's small, dynamic, fast-moving digital marketing/software development team based within the beautiful rural village of Bollington, Cheshire. Working primarily within the financial services sector, they are an international lead generation firm who drive significant traffic to our brands via Google, Facebook and other popular platforms.

Our client's team use clever, sophisticated tech to manage every aspect of our business, all of which is collaboratively designed and crafted in house by their awesome team of software developers.

What do they need? They seek a sharp, talented, digital marketer to join them. The ideal candidate must have a thorough understanding of paid search and social, but perhaps more importantly, be able to contribute ideas pertaining to the overall marketing strategy.

Role Profile

* Devising strategies to drive online traffic to the company website

* Tracking conversion rates and making improvements to the website

* Developing and managing digital marketing campaigns

* Utilising a range of techniques including paid search, SEO and PPC

* Co-manage the social media strategy for the company

* Managing online brand and product campaigns to raise brand awareness

* Managing the redesign of the company website

* Providing feedback on the usability, design, content and conversion of brand sites

* Responsibility for planning and budgetary control of all digital marketing

* Evaluating customer research, market conditions and competitor data

* Review new technologies and keep the company at the forefront of developments in digital marketing

Person Profile

Essential:

* Experience managing PPC, SEO and Affiliate programmes

* Strong understanding of current online marketing concepts, strategy and best practice

* Experience in ecommerce, SEO, PPC, and social media

* Previous experience in a similar digital marketing role

* Able to demonstrate success in hitting return on ad spend targets

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