User Acquisition Campaign Executive

Recruiter
Barker Phillips
Location
Wilmslow, UK
Salary
Competitive
Posted
12 Sep 2019
Closes
22 Sep 2019
Ref
1257545409
Contract Type
Permanent
Hours
Full Time
Working as part of one of the world's most recognised Global brands, this is an opportunity to work with a leading developer & publisher of mobile games based in South Manchester / Cheshire in their new Gaming Studio.

You will report into the Head of UA, setting up and running paid social advertising campaigns across Facebook, Instagram and Snap.

Responsibilities:

·Creation and management of direct response ad campaigns across key paid social ad partners.

·Ongoing monitoring and optimisation of ad performance KPIs based on creative/audience targeting/ad partner selection using ad buying and bid management software.

·Conduct data analysis and work with the Analytics team to determine value of acquisition efforts and optimisations.

·Developing new creative concepts and ad copy that will engage and acquire new players.

Core Skills and Experience

·Demonstrable experience of running KPI-based paid social mobile ad campaigns with a focus on statistical analysis.

·Proven working experience of dealing with large amounts of data, turning information into actionable insights.

·Familiar with the setup and usage of online advertising measurement systems.

·Understanding of bid management software.

·Educated to degree level preferably in a maths or science-based subject.

·Numerically minded - advanced Excel skills and strong analytical skills.

·Meticulous attention to detail.

·Excellent organisational, communication and interpersonal skills.

·Proactive work ethic.

·Passionate about digital marketing and data.

Desirable skills:

·A genuine love for games and the gaming industry.

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