Marketing Executive

Optima Recruitment Limited
Crawley, UK
16 Sep 2019
26 Sep 2019
Contract Type
Full Time
Marketing Executive

Responsible for leading the development and implementation of the School marketing strategy which is crucial to supporting the school's image and reputation within the local market.

Proven on and offline marketing experience would be a distinct advantage, as would experience in digital content creation (including video), website management and the Adobe Creative Suite.

Job Description:

Responsible for the implementation of online and social media strategy across all platforms

Creating engaging content to support the school's messaging and positioning

Responsibility for the day to day management of the website ensuring content is up to date

Sourcing, writing and publishing new content in line with the School's strategic objectives

Responsibility for the management of the school social media platforms

Develop knowledge of parent needs and of local market trends and developments to inform school marketing strategies

Define effective parent engagement strategies and own the overall parent experience

Set agenda, chair and minute fortnightly internal strategic marketing meetings with the Head of Marketing, Headmaster & Registrar

Implement advertising, communications and event activities to support recruitment and retention

Develop and manage production of all printed marketing materials

Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness

Provide administrative support in managing the departmental budget

Assist in the preparation and organisation of termly Open Days and all events relating to recruitment

Person Specification:

Excellent strategic thinker with the ability to translate insight into strategies

A creative thinker, able to bring new ideas to established processes

Excellent visual and written judgement for the development of creative marketing material

Highly digitally and social media literate, experience of working across social media channels and using website CMS

Good knowledge of PR and branding

Excellent written and verbal communication skills

Excellent attention to detail with the ability to effectively quality control one's own work output

Ability to prioritize and use own initiative

Enthusiasm, self-motivation and consummate interpersonal skills are key to this role

Additional Information:

Based in Crawley


40 hours a week during term time - 15 hours a week during school holidays

28 days holiday pro rata

Contributory pension scheme

Pension scheme

We appreciate the time you took to apply for this vacancy, however due to the high level of applications that we receive, we can only respond to successful candidates. In the meantime, please check out our website to read more about our company and privacy policy.

Optima Recruitment specialists in Permanent & Temporary Recruitment, including; Administration, Secretarial & PA, Accounts & Finance, Graduate Opportunities, Human Resources, Recruitment Consultancy, Sales & Marketing, Customer Service and Legal.

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