Marketing Account Director

Recruiter
PSixty Recruitment
Location
Marlow, UK
Salary
Competitive
Posted
14 Sep 2019
Closes
02 Oct 2019
Ref
1247570011
Contract Type
Permanent
Hours
Full Time
Our client is recognised as one of the UK's top B2B Marketing and Communications Agencies.
Their commitment to the technology sector is strong and passionate, spanning creative, digital and channel marketing services. Clients range from Tier 1 technology brands to start up challengers and everything in between. 70% of those clients have been with them for more than 5 years.

Why do these clients remain so loyal in such a volatile industry? Quite simply, because they bring technology to life through hiring top talent!

If this sounds exciting and you have experience of working agency side previously, please read on!

PRIMARY FUNCTION: Develop strong & profitable client relationships, lead all programme direction and ensure a consistently high standard of customer service and delivery of the work

SECONDARY FUNCTION: Development of the direct team, involvement in development of new business, to be a brand ambassador for the company

ROLE RESPONSIBILITY

Account Direction:

  • Responsibility for developing strategic programme and finalising programme activity and budget with client
  • Manage account team activity to ensure appropriate tactical programmes are developed and implemented on brief, on time and on budget according to twogether quality standards
  • Ensure team members take ownership and responsibility for projects
  • Ensure all campaigns are delivered following the twogether process (including ability to take the initial brief, creation of the creative brief, making additional recommendations, presentation of concepts and consulting and influencing the client's expectations)
  • Understanding of financial status of each account at all times
  • Responsibility for account profitability
  • Responsibility for ensuring team understands and works within twogether processes
  • Responsibility for communicating between internal departments and escalating issues

Client Liaison:
  • Thoroughly understand the fundamentals of the client's business
  • Establish and maintain influential relationships at all levels within clients including senior decision makers and influencers
  • Contribute to and help to shape client marketing strategy and thinking
  • Advise on all aspects of the marketing mix and their deployment to achieve a client's business objectives
  • Strive for trusted 'friend' status
  • Organise and lead regular reviews with the key client stakeholders

Growing the Business:
  • Proactively create and develop opportunities for growing the business within existing clients
  • Responsibility for helping to develop and present new business pitches
  • Prepare and deliver presentations and pitches face to face to new prospects. This includes the ability to articulate the company's proposition, personality and values, and to identify/understand the prospect's requirements and play to them

Management of Team:
  • Lead and motivate team to fulfil their potential and assume responsibility for the successful implementation of their projects
  • Hold 1-2-1's with all team members every quarter, maintaining relevant objectives, and development plans where required
  • Hold yearly appraisals with all team members
  • Create and manage the objectives of each team member and measure performance against them
  • Ensure that the team is delivering the twogether ethos of customer service and quality

Experience Required:

People Management:

• Development and motivation of team • Empathy
• Approachability
• Appraisal and Regular Reviews

Team working:

• Setting direction
• Encouraging participation and contribution • Shared leadership
• Delegation

Self Development:

• Accountability • Flexibility
• Commitment • Integrity

Client Management:

• Understanding client business and proposition
• Relationship building
• Strategic input/consulting and advising
• Maintaining and developing existing client business

Financial Management and its application:

• Process
• Budgetary Control
• Forecasting
• Understanding profitability

Commercial/Business Awareness:

• New business opportunities
• Strategic input
• Understanding and use of IT
• Ability to communicate twogether offering and talk about a wide base of client examples • Understanding, use of and recommendation of relevant marketing techniques

Communication Skills:

• Active listening and understanding
• Writing
• Strong presentation skills
• Honesty and openness
• Giving and receiving feedback

Professional Capabilities:

• Background in IT/Telecoms marketing
• Experience of IT channel and channel marketing
• Project management

This job was originally posted as www.totaljobs.com/job/87771912

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