Area Marketing Research & Insights Manager - Combustibles

Recruiter
BAT UK Ltd
Location
Richmond, UK
Salary
Competitive
Posted
08 Sep 2019
Closes
21 Sep 2019
Ref
1255192335
Contract Type
Permanent
Hours
Full Time
Job Title: Area Marketing Research & Insights Manager - Combustibles

Salary Range: £46,000 - £69,000

Posting Date: 6th of September 2019

Closing Date: 3rd of September 2019

Location: London, UK

Duration: Permanent

JOB SUMMARY:

We are looking for a Marketing Research & Insights Manager to joinour area strategy, planning & insights team for the North Western EuropeanArea. The job holder will be responsible for:

·Leading the process ofconsumer and customer insight generation in the Area.

·Ensuring the integrityof insights and its integration in the decision-making process.

·Responsible for theguardianship of all ORACLE systems, protocols and platforms across all NWEAend-markets.

·Acting as the custodianof research and insights plan and process across all NWEA end-markets, ensureseffectiveness, accuracy and alignment within the Global Oracle Methodology andArea Marketing Strategies.

·Leading Area insightsand research process

·Roll-out of researchbest practices in in NWEA

·Ensuring thatend-markets insights teams are well-trained and supported in challenges.

·Overseeing the analysisof economic situation, market trends and consumer behaviour across all endmarkets in the Area (however with limited scope for non T-40markets due to lack of available trackingtool and budget constraints)

·Providing marketing teamwith internal and external Area-wide insights information/data to assistinformed decision making

·Acting as Informationand analytical hub for research related information requests above market,within area and in relation to end market.

·Ensuring availability ofall relevant and required researches across new area to meet business needs.

PRINCIPAL ACCOUNTABILITIES:

·Continuous analysis ofconsumer, customer and market trends to identify and recommend new businessopportunities to Area Leadership team

·Own and Coordinateprimary Area/end-market research plan and analysis, ensuring that researchpartners develop an appropriate, cost-effective and high quality work

·Track behaviour ofconsumer and customer segments, providing actionable and meaningful insightsinto segment definition, pricing, product development and development of brandand trade strategies (eg. through One Track/ tracker and retail audit)

·Develop and implementappropriate training to marketing research area and relevant parts of theorganisation

·Correct application andcompliance of relevant ORACLE methodologies, systems and protocols

·Ensure that MarketingResearch area is motivated to develop and provide actionable insights andeffectively coordinate the marketing research processes

·Propose goals and KPIsfor marketing research efforts and track ongoing results

·Manage budget formarketing research initiatives to ensure synergy, objectivity, andprioritisation of spend

·Coordinate developmentof new research methodologies, analytical and segmentation techniques

·Evaluate theeffectiveness of major marketing investment/ key marketing decisions inquantifiable business performance terms

·Ensure efficiency andeffectiveness of consumer, customer and Lex research projects based on key userrequirements, ORACLE guidelines and information needs

Knowledge, Skills &Experience

·Graduate level

·Significant experiencewithin marketing insights in a highly regulated FMCG industry

·Significant marketinginsights experience in a multinational organisation, capable of effectivelymanaging various stakeholders in the HQ, Region and throughout the area

·Experience in consumerpricing strategy.

·Experience in brand andtrade marketing and strategy development.

·Experience managingexternal agencies

·Experience in researchmanagement and design

·Skilled in in quantitativeand qualitative analysis

·Skilled in consumer andtrade research

·Effective interpersonalskills

·Effective communication,presentation and facilitation

·Experience inprioritizing tasks, managing workload and working under pressure

·Ability to influenceplanning process

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