Marketing Data Analyst & CRM Manager

Dovetail Group
East London, UK
09 Sep 2019
21 Sep 2019
Contract Type
Full Time
Job Summary

This supervisory role within a busy team which sits within the International marketing department will be particularly focussed on the use, management and reporting of key metrics and administration of the non-US CRM platform.

  • Operational CRM/data management
  • Customer insights, segmentation and campaign results (extracting from Marketo)
  • Report creation for sales & Marketing such as Leads, KPIs, partner revenue etc.
  • Supervisory responsibility for the Business Intelligence Research and Data Analysts.
  • Scope and report on the delivery of International department KPIs
  • Working with the US team to collaborate ideas and projects.
  • Provide support to management and all departments in the creation of views/dashboards that meet their specific reporting requirements
  • Develop and build workflows and reports/views for use by management and the Customer Success team to show customer progress through each stage of the sales/implementation/renewal cycle
  • Coordinating with and representing US teams on CRM and Business Intelligence matters
  • Develop and promote CRM training resources for use by staff
  • Overall managements of competitor, lead and market intelligence strategy
  • Third-party/stakeholder management of data providers and other relevant agencies.

  • Excellent communication (oral, written and presentational), attention to detail and a high level of responsiveness to internal and external stakeholders.
  • Strong organisational, time and people management skills, and a proven ability to plan, organize and report key metrics.
  • Excellent computer and analytical skills with thorough knowledge of programs such as MS Word, Excel, Access and PowerPoint. Database and CRM experience (preferably MS Dynamics) is helpful, and familiarity data visualization software would be desirable.
  • Driven to succeed and highly capable of prioritising / managing work load to meet milestones and deadlines; strong time management skills.
  • Excellent problem-solving skills and ability to develop new approaches / solutions to achieve targets.

Skills and Attributes
  • Communication skills - written and oral. Including skills in data visualization and presentation of insights to a range of internal customers with different levels of understanding and data literacy
  • High level of curiosity and a restless enquiring mind.
  • Relationship management - great relationship building skills
  • Customer focus - both external and internal
  • Attention to detail and accuracy - desire to produce quality information and insight. Striving for continual improvement
  • Driven and ambitious to further own career and the reputation of the team - evidence of self-development and developing subordinates
  • Commercial acumen in the context of the role - understanding what is material and what isn't
  • Prioritisation skills and time management under pressure from competing priorities and customers
  • Collaborative
  • Highly numerate

Education & Experience

Ideally a marketing or business degree. At least 2 years' management experience of a team within a marketing environment. Familiarity with the education sector, would be useful, although not essential. The role requires self-motivation and the ability to work unsupervised and to tight deadlines.

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